All of our advertising is handled by BackBeat Media. For
price quotes and advertising information, please contact
at BackBeat Media
(646-546-5194). This number is for advertising only.
Problems viewing this page with Internet Explorer
5.5 or 6? It works fine in other browsers, including IE 7. We
recommend Firefox
for those using Windows, as it is standards based and more
secure than IE 6 (and earlier). More LEM visitors use Firefox
than any other browser.
Can't get enough wild and crazy Apple rumors from the usual
sites? Then this is the place for you - we can't leave the rumor
mongering to Mac OS Rumors. There's too much fun to be had doing
our own.
- Anne Onymus
New Apple drive supports
Blu-ray and HD DVD, 2007.09.11. Tired of being second-guessed and
sometimes outmaneuvered by Microsoft, Apple has embraced both next gen
DVD formats with its new SuperDrive Extreme.
California: Beyond 'no light
bulbs for you', 2007.02.01. A Calfiornia assemblyman wants to
make incandescent light bulbs illegal - but that's just the
beginning. His next target: CRT monitors and TVs.
Sudden impact: Apple's great
Asteroid hoax, 2006.06.09. Truth of the matter is, the Asteroid
Project didn't exist to produce a viable product, but as a way to
shut down rumor sites.
3 GHz PowerPC game console
madness, 2005.05.18. $400 game systems are going to have far
more power than most Macs. How can we take advantage of that
power?
Apple's top secret "Project
Comet" unveiled, 2005.03.16. The Mac mini has one serious
design flaw. "Comet" addresses that oversight and adds new power to
Apple's smallest computer.
Jobs shows PowerBook G5s,
units to ship April 1, 2005.02.02. "We told people we could
rise to the thermal challenge. All we had to do was think different
about compact, lightweight, powerful PowerBooks."
iPod sport, the SUV of
digital music players, 2004.12.22. "...Apple will sell the iPod
sport to people who aren't into sports, just like the auto industry
sells SUVs to people who never take them off road."
Apple's new Click Wheel
Mouse, 2004.09.17. Just like the G5 iMac, Apple's new mouse is
inspired by the iPod - but this time it's the click wheel that
takes center stage.
Apple G5 upgrades: No Mac
Left Behind, 2003.06.23. You wouldn't believe Apple's latest
scheme to get owners of legacy Macs to migrate to OS X - new G5
motherboards for older Macs.
The lowdown on the 15"
AlBook, 2003.02.10. We all know it's coming out sooner or
later. Our Apple insider gave us all the juicy details.
Solid state iPod 2003 smaller
and lighter, 2002.12.05. Next year's iPod promises lower
prices, less moving parts, improved battery life, removable media,
and far less storage capacity.
PowerBook G4 takes wing,
2002.11.04. Apple's hush-hush "WingBook" project almost ready to
leave the nest.
Announcing .lowendmac
services, 2002.07.29. In response to one-price-for-all .mac,
Low End Mac offers .lowendmac services on low-end hardware for
low-end prices.
Jobs capitulates on .mac,
Jaguar, 2002.07.25. Apple to renew free iTools commitment,
broaden Jaguar base, still find ways to turn a profit.
Jobs to shock Expo
attendees, 2002.07.16. You just know Steve is going to have
something to surprise us with - but what?
Guesses for Macworld
Expo, with Dan Knight, RumorLog, 2002.07.08. Our best guesses
at what Apple might introduce at the Expo.
Window XS and world
domination, 2002.07.08. How XS will help Microsoft move from
antitrust violations to complete world domination.
G5 "prohibited
technology," 2002.06.05. In conjunction with 2x SuperDrive and
iDVD3, the G5 has become prohibited technology.
Go ahead and gloat,
2002.05.10. Yes, I was wrong about the flat panel iMac - and
almost everything else. It's my job.
x86? Apple has other
plans!, 2002.04.05. Apple has some projects that are so far
ahead of x86 it isn't funny. Some may offer 16 to 64 GHz of
computing power.
iCards: The key to the
market, 2002.03.13. The real reason people stick with Windows
isn't productivity - it's the free solitaire game Microsoft
provides.
Rumors for a new year,
2002.01.02. Some idle speculation about iVo, iVideo, the iBox,
QuickFlick, digital television, and fast wireless networking.
The flat Mac, 2/28/01. Speculation
(not rumors) about the machine that will eventually replace
the iMac.
California goes Mac, 2/6/01. If you
can believe this, the State of California has announced a
moratorium on Pentiums during the energy crunch.
Next Gen iMacs, Dan Knight
& Anne Onymus, RumorLog, 1/23/01. Whenever the new iMac comes
out, here's what we anticipate.
Pre-Expo rumors &
predictions, Dan Knight & Anne Onymus, RumorLog, 1/5/01.
Our take on the pre-Macworld Expo rumors making the rounds.
Please, no CubeBook!, Dan
Knight & Anne Onymus, RumorLog, 12/22/00. If Apple can't find
the Cube's market, what makes anyone think a PowerBook equivalent
will find a market?
Apple's G4 vs. G3
plan, Dan Knight & Anne Onymus, RumorLog, 12/18/00. We
question the sources, but believe the idea has merit.
Power Mac G5/10G, 12/13/00. Thanks to
IBM breakthrough, Apple will soar past the GHz mark.
Color Classic III rumored, 11/30/00.
Knowing a fanatic audience when it sees one, Apple is updating the
Color Classic for the G3 generation.
Macs to have Intel Inside, 11/14/00.
Motorola is selling out to Intel, who will quickly produce a 1.4
GHz G4. Really.
The OS X on Alpha Project, 10/16/00.
Whether you believe Motorola can actually ship a 1 GHz processor in
the near future, Apple isn't betting on it.
Gemini PowerBook will be hot,
10/4/00. Faster than a speeding G3, able to apply multiple
processors to a single task, it could be Apple's hottest PowerBook
yet.
Wind-X: Windows for OS X, 9/26/00.
Has Microsoft really pulled Windows for PowerPC out of mothballs?
If so, why?
Apple, Chiat/Day, and rumors,
Dan Knight and Anne Onymus, RumorLog, 9/20/00. "Just to insure that
Apple never tries to exert their influence on our site through ad
dollars...."
Smaller than your Palm, 9/12/00.
Apple's new PDA borrows some old technology, marries it to the
latest, and makes the Palm seem huge.
PlayStation in a Mac, 8/24/00. Rumor
is Sony has developed PlayStation2 on a PCI/AGP card, thrown in
hardware DVD decoding, and then added totally outrageous 3D drivers
using the Emotion Engine.
Building rumors, fooling Slashdot,
8/18/00. We didn't set out to fool Slashdot or anyone else - and
we explain how to build your own rumors.
Apple ditching G4, 8/17/00. Apple
embraces IBM and the G5, leaving Motorola behind.
Apple sues Cobalt over cube, 8/3/00.
"None of this would have been possible if Apple hadn't purchased
NeXT lock, stock, and barrel."
Borg sue Apple over Cube, 8/2/00.
"Resistance is futile," said the Borg spokesdrone. "We pioneered
the cube concept millenia ago...."
RumorLog: The Cube?, Dan Knight
and Anne Onymus, 7/17/00. We're not saying Apple will make a
cube, but looking at reasons why it might.
Apple going back to the future, Anne
Onymus, Rumor Mill, 6/28/00. We wonder if they had this in mind
when the proclaimed "Apple II Forever."
AirSurf rumors, 6/15/00. "Apple has
registered AirSurf as a trademark. That's all most people know so
far...."
Apple's new CineMini, 6/7/00. The
rumored 18" Cinema Display will be the basis of three new Apple
products.
PowerBook Cinema coming soon,
5/17/00. "Dan Knight" edition includes huge screen, three
batteries, full keyboard.
Macintosh Love Bug, 5/11/00. It's
been a week since the LoveLetter worm attacked Windows systems.
Über-hacker Jeeves Stob explains why the Mac is not a popular
virus target.
FireFly PowerBook on tap, 5/8/00.
Apple will illuminate future PowerBook keyboards. The technology
may surprise you.
Our goal in presenting the Rumor Mill is to have fun while
reminding you that any rumor on any site may contain some real
leaks, a lot of specultation, and sometimes deliberate
disinformation. When visiting a rumor site (and I consider them
fun), read critically.
It's also an opportunity for us to speculate about ideas that
might just make sense in the "think different" Apple universe.
