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Home / Editorial / Mac Scope

Mac Scope 2000-2001 Archive

2001

• Equality isn't enough, 12.12. The stable Unix underpinnings, gee whiz graphics, and trademark Apple usability are nothing to sneer at, but at the consumer and business level it just doesn't seem to matter any more.
• Meet the digital hub, 11.28. Why the digital hub needs a simple piece of software to coordinate everything.
• Time to play hardball, 11.14. If Microsoft is right and business is tired of expensive Unix solutions, Apple needs to play the OS X trump card.
• The digital hub gets rolling, 10.31. It's good to see Apple creating a device for the digital lifestyle, not just the hub.
• Gambling on Apple, 10.17. "Here's a news flash for would be investors: The stock market is a crapshoot."
• Evangelists unite!, 10.03. It's time for Mac evangelists to learn OS X and preach the alternative to Microsoft dominance.
• Processor envy, 09.19. With the G5 waiting in the wings, it's only going to get harder to keep my hands off my wallet.
• Reclaiming the MHz lead, 09.06. Motorola's silicon and gallium arsenide breakthrough could mean Macs that smoke the Wintel world - even in MHz.
• Boring old software in Paris?, 08.22. Thinking different means innovative, functional software and a better OS, not just different hardware.
• Being ordinary in the computing world, 08.09. Is Apple losing its unique difference in the computing world?
• The curse of being Apple, 07.25. "It really kind of sucks to be Apple these days. No matter what they do, their adoring fans will likely clobber them."
• StrongARMing Apple quarterly reports?, 07.11. Why selling off the last ARM shares will strengthen Apple in the long run.
• Apple's Airbus, Microsoft's Boeing, 06.27. Why Apple and others need to form an alliance against Microsoft.
• 1984, Round 2, 06.13. As Microsoft takes more and more control, it's time for Apple to once again strike out against Big Brother.
• The Exclusivist Mac, 05.16. "Some Mac users clearly feel that using a Mac marks them as a different breed."
• The Populist Mac, 05.02. "The Populist Mac user is someone who truly believes that Apple makes a superior machine."
• The computer for the best of us, 04.18. Apple can't compete on price, so let's position Macs as premium brand computers.
• Exploiting Hailstorm, 04.04. Microsoft wants your information. Here's how they're getting users to share it.
• All that for $129?, 03.21. "Apple must promote the heck out of this operating system."
• Apple: The green computer?, 03.07. Could Apple position itself as "the green computer" to help grow market share?
• Apple's biggest challenge: Overcoming stereotypes, 2.21. To become the hub of our digital lifestyle, Apple needs to change the way we think about computers.
• Down the digital lifestyle road, 2.07. How well positioned is Apple to become the leading hub for the digital lifestyle?
• The Mac and the restless, 1.24. Should Apple release products at more regular intervals, not just at Macworld Expos?
• Inside the box, 1.16. It's what's inside the box that counts -- software, not hardware.

2000

• Two steps back, one step forward, 12/27. Many investors are looking for another iMac-sized success before they get bullish on AAPL again.
• OS X: Take the bitter with the better, 12/20. "...the critical mass necessary to drive software development is a stark reality that can't be ignored."
• Back in the toilet, 12/7. Apple stock has really tanked. What's it going to take to get the company out of the toilet?
• Leveraging Apple Design, 11/22. What if Apple though different about their unique designs and licensed them instead of suing imitators?
• Apple abandoned innovation, 11/9. Truth be told, Apple is no longer the innovative company it once was.
• The growing Microsoft empire, 10/25. Sucking up Corel is just another step in Microsoft's plan for .NET domination.
• Bring back beige, 10/11. Instead of porting OS X to Intel, how about an inexpensive beige Mac that ships with the real OS X?
• Will Apple stock tank again?, 10/2. Written over a year ago, it suggests, "investors will quite willingly pummel Apple stock at the first sign of weakness."
• The Mac user's blind spot, 9/27. At $30 a copy, about 100,000 of us are willing to pay Apple so we can beta test their new OS. Logical?
• No more speed to give, 9/13. Motorola and Apple have run into the MHz wall. Where do we go from here?
• Could Eazel kill the Mac?, 8/30. Jobs promised OS X in two weeks, but Linux with Eazel could be stiff competition.
• Be thankful for Apple secrecy, 8/16. There really is a good side to Apple secrecy.
• Mac users, the only true computer enthusiasts, 8/9. We buy Macs for looks and performance, not just a powerful engine.
• Berst misses the boat again, 8/2. ZDNet's Jesse Berst just doesn't get Apple - he thinks all is lost because Jobs hasn't unveiled a PDA or phone.
• Macworld: Looking on with Envy, 7/17. We all wish we could go to Macworld Expo - but not this year for Van Esch.
• Apple is not your friend, 7/5. "Apple did not create this community. The Mac community is a product of Macintosh users."
• Apple + Corel = A software powerhouse?, 6/19. Someone could acquire Corel for a song - why not Apple?
• What is Apple's long-term strategy?, 6/5. "So what's next for Apple? How does it intend to remain on top?"
• Save $49,000?, 5/22. Last week Apple dropped WebObjects from $50,000 to $699. Was it that overpriced to begin with?
• Advantages of a small Mac market, 5/15. "Our only real protection from similar things [to ILOVEYOU] happening is the minority status of Mac platform."
• The iMac and hot-swappable expansion bay modules, 4/26. Why Apple should adapt this PowerBook technology to the iMac.

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