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The Populist Mac Stephen Van Esch 2001.05.02 My last piece, The Computer for the Best of Us, stirred up quite a few emails. Some where angry; others agreed with my opinion. What became clear, however, was that there are two interpretations of "The Computer for the Rest of Us." This week: Interpretation 1, The Populist. The Populist Mac user is someone who truly believes that Apple makes a superior machine. Mac is synonymous with ease of use, simplicity, and elegance. This statement embodies most Mac users. We love the machine we use, no bones about it. The unique mark of the Populist, however, is that they believe the Mac is a computer for everyone - it's the machine everyone should use. The simple logic is that the Mac is such a superior operating platform that everyone in the world would be far better off, more productive, and much happier typing away on a Mac instead of a Windows PC. For the Populist, "The Computer for the Rest of Us" means a machine that anyone can set up and use with a minimum of fuss and input from so-called "experts." It's not a machine that's designed to control the user or make the user feel that they are struggling with a machine instead of their own creative ideas. The Populist Mac user will spread the Mac word far and wide, converting as many fellow computer users as possible. Their vision is to live in a computer world dominated by good design, a selection of colors, and the Mac OS. For The Populist, the slogan "The Computer for the Rest of Us" means that it is the computer for everybody, the computer for the majority of people who don't want the hassles associated with many other operating systems. "The rest of us" in this sense and, I believe, as Apple intended it, are the people without the pinstripe suits. Jeans and sweatshirts for us! Power to the masses. The famous "1984" commercial from Apple epitomizes this belief. The "suits" staring at a huge screen in a dazed stupor are the classic "sheep" that have succumbed to the mind control of "them." "Them," of course, are the powers that be that shackle ordinary computer users and prevent them from achieving true computer nirvana. To recap: The Populist is a Mac user who would prefer to see Macs spread around the world. "The Computer for the Rest of Us" means the computer for the everyday man or woman just trying to get some work done. Next time we'll look at another explanation of "The Computer for the Rest of Us." <this article available in a printer-friendly format> Stephen Van Esch is the founder and president of the E-learning Foundry, an online training resource for Mac users. Steve loves the Mac and is doubly bilingual, since he's also fluent in Windows and French. Recently on Mac Scope Connecting with the broader Macintosh community, 04.06. "But beyond the very minor celebrity status that came with being published on Low End Mac, it gave me a real opportunity to participate in the Mac community." Hardware failure, that rare Mac headache, 07.09. Macs are usually pretty reliable, but a hardware failure after just two-and-a-half years is still disappointing. Still waiting for iTunes Music Store Canada, sort of, 06.23. While the pay-per-tune model makes sense, Apple's post-purchase copy management flies in the face of Canadian copyright law. PearPC's slow Mac emulation - What's the point?, 05.26. "For all those Windows folks who are gussying up Windows to look like OS X and getting excited over PearPC, please just buy a Mac." More in the Mac Scope index. Links for the Day Mac of the Day: Quadra 700, Oct. 1991 - The successor to the Mac IIci ran a 'wicked fast' 25 MHz 68040 processor. List of the Day: Apple TV List The Apple TV List is a forum to discuss the Apple TV. August 29 in LEM history: 00: My lowest low-end Mac - 01: Uncluttered organization - Microsoft wins over Mac user - 02: Salute to SatireWire - 03: Wireless Internet popping up everywhere - 05: World domination, online or off - A 3-dimensional Dock replacement - 06: Productive at the low end - PowerPC vs. Intel - Secure wireless Recent Content on Low End Mac Looking for a Content Management System That's as Easy as Mac, Dan Knight, Mac Musings, 08.29. Low End Mac needs to move to a content management system, but the few we've tried just don't cut it for people used to the simple elegance of the Mac. First 3 Million Mac Quarter, Skinny on Mac mini Pricing, Mac-like gOS, and More, Mac News Review, 08.29. More plan to buy Apple products than ever before, complete reset can fix MobileMac synch problems, Apple boosting computer and smartphone share, and more. New 'Books Likely in September, 17" PowerBook Display Fault Site, SSD Security, and More, The 'Book Review, 08.29. Also 6 ways to speed up your MacBook, next generation MacBook Air CPU, MacBook Air Update, LapStrap carrying solution, rise and fall of ultraportables, bargains from $220 to $2,699, and more. iPhone 3G Reception 'Completely Normal', AT&T International Data Plans for iPhone, and More, iNews Review, 08.29. Also longer life for iPod earbuds, an alternative to MobileMe, new cases and apps for iPhone, AppStoreGems website launched, and more. Best Power Mac G4 Deals, Low End Mac Deals, 08.29. Used 450 MHz AGP, $75; 500, $99; 800 QS, $199; 1.25 GHz MDD, $375; 450 MHz dual, $179; 867 dual, $300; 1 GHz dual, $395; 1.42 dual, $575. Best iBook G3 Deals, Low End Mac Deals, 08.29. Used 300 MHz clamshell, $150; 500 CD, $150; 800, $200; 600 CD-RW, $240; 900 Combo, $300; 14" 600, $360; 900, $400. Best iPod nano Deals, Low End Mac Deals, 08.29. Used 2 GB iPod nano, $89; refurb 3G 4 GB, $99; new, $140; refurb 8 GB, $149; new, $179. 10 Mac Browsers Compared, Simon Royal, Mac Spectrum, 08.28. A look at Internet Explorer, Radon, Opera, Safari, Shiira, iCab, Firefox, Netscape Navigator, Flock, and Camino running in Leopard. Clone and Boot: Another Advantage of the Mac OS, Kev Kitchens, Kitchens Sync, 08.28. Unlike Windows, Apple makes it possible to clone a bootable drive (Classic Mac OS or OS X) and use it with another supported Mac. Best MacBook Deals, Low End Mac Deals, 08.28. Used 1.83 GHz, $799; 2.0 black, $875; refurb 2.1 GHz, $899; 2.4, $1,099; black, $1,299; new 2.1, $1,019 after rebate; 22, $1,094; 2.4, $1,219 a/r; black, $1,394 a/r. Best iMac G5 Deals, Low End Mac Deals, 08.28. Used 17" 1.6 GHz Combo, $499; 1.8 SuperDrive, $530; 2.0, $600; 1.9 iSight, $625; 20" 1.8 GHz, $580; 2.0, $650; 2.1 iSight, $700. Best classic Mac OS Deals, Low End Mac Deals, 08.28. System 6, $10; 7.1, $12; 7.5.1, $4; Mac OS 7.6, $13; 8.0, $13; 8.1, $48; 8.5, $25; 8.6, $20; 9.0, $20; 9.2.2, $20; more. CrossOver Strikes Out, Frank Fox, Stop the Noiz, 08.27. Running Windows apps on a Mac without paying for Windows is great in theory, but actually getting Windows software working is another story. MacDrought: 4 Months with No New Macs, Dan Knight, Mac Musings, 08.27. The most recent Mac update was over four months ago, and the Mac mini has been unchanged for over a year. Resurrecting a Dead Pismo, Spotlight Search Tip, and EasyFind a Good File Finder, Charles W. Moore, Miscellaneous Ramblings, 08.27. Lots of tips on bringing a comatose Pismo back to life, a Spotlight file name search tip, and EasyFind as an alternative to Spotlight. Best Intel iMac Deals, Low End Mac Deals, 08.27. Used 17" 1.83 GHz, $625; 20", $599; 2.16, $749; 24", $950; refurb 20" 2.4, $999; 2.66, $1,299; 24" 2.4, $1,299; 2.8, $1,549; new 3.06, $2,094 after rebate; more. Best 15" PowerBook G4 Deals, Low End Mac Deals, 08.27. Used 1.25 GHz Combo, $600; SuperDrive, $650; 1.33 Combo, $640; 1.5, $680; SD, $725; 1.67, $730; hi-res, $800. Best Time Capsule and AirPort Deals, Low End Mac Deals, 08.27. 500 GB Time Capsule, $294; 1 TB, $468; AirPort Extreme Card, $39; 802.11n Base Station, $166; 802.11g AirPort Express, $60; 802.11n, $98. More links in our archive.

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