Taking Back the Market

Tim Nash is a Director of WattWenn which has a new approach to scheduling the production of TV and movies to make the most of budgets. The views in this article are his own and are prejudiced from spending more years working for computer companies than he cares to remember.

Tim lives with his wife, her website on the area ariege.com, two daughters, a cat, and a dog in the French Pyrenees. He lapsed for a while after the Apple II, but became a Mac fan when his wife introduced him to the Macintosh IIsi.

Is Apple's insider selling market driven?, 2002.05.17. Why are so many Apple executives unloading AAPL stock these days?

Scramble saves Apple, 2002.04.19. One successful financial quarter should pave the way for another.

The March on Redmond, 2002.04.01. "At the start, it looked like a parade. Children were twirling gaily colored one-button mice...."

The Macworld bonus, 2002.03.29. Apple's announcements at Macworld Tokyo should mostly encourage investors, Mac users.

Time to update the iPod?, 2002.03.04. Increased capacity and new markets can grow the iPod's market share as USB 2.0 begins to compete with FireWire speed.

OS X: Apple's opportunity, 2002.02.22. Mac OS X gives Apple a perfect opportunity to enter the business market.

Back to business: Wintel problems, 2002.02.08. Apple's opportunities created by Windows insecurity, Intel's 64-bit plans.

OS X: How fast the future?, 2002.01.25. How Apple will move OS X past the early adopter phase and make it the dominant Mac OS.

Poor first quarter, but prospects look better, 2002.01.18. Apple had a small profit last quarter, but future prospects are very good.

The new order, 2002.01.11. New iMacs, a new iBook, a new application, and a new default OS shape the new order.

Apple's retail grab: The future, 2002.01.04. The economics and deployment of Apple's retail store strategy.

Apple's retail grab: Crunch time, 2001.12.21. The importance of Apple retail stores and Apple staff in chain stores.

Apple's retail grab: What risk?, 2001.12.14. Why Apple's retail stores shouldn't be compared with Gateway's failures, and what Apple can gain from a strong retail presence.

Elsewhere on Low End Mac

Converting Windows users with the iPod, My Turn, 2001.11.26. How Apple could use the iPod to grow Mac market share.
iPod: More than an MP3 player, My Turn, 2001.11.05. The market for the iPod could be much broader than that of a simple MP3 player.

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