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The Mac Webb
How OS X Is Growing the Mac User Base
- 2002.05.22
About three times a year, Mac fans begin to anticipate the latest release from Cupertino. Speculation regarding the next Apple release floods across the Internet with speed and energy rarely equaled.
It is a tribute to Apple design sensibilities and Apple fans that this phenomena occurs. I know of no rumor sites for Compaq, Gateway, Dell, or HP. Few message boards discuss the latest Wintel hardware in depth. Only Apple builds computers which capture the imagination of users.
This month is no different. With the World Wide Developers conference over the last year, the Macintosh user base has made a slow but amazing change in overall makeup. At this time in 2000, the Macintosh audience was dominated by those who simply needed to "get things done." They cared little about the inner workings of the OS; they simply wanted to be able to sit down at a computer and perform the task at hand. Apple was putting out some wonderful systems, as always, and continuing to dominate in the education and creative communities.
A funny thing happened on the way to 12 o'clock hour for OS X. The Macintosh faithful, ever the standard bearers for simple GUI computing, have become command line power users. I am amazed by how many of my friends in the Macintosh community have found that the command line is nothing to be feared. Not only have they learned terminal commands to better understand OS X, they have had enough interest piqued to install Linux distributions as alternate OSes.
I have always considered myself a power user, capable of handling most any task or trial thrown at me by Windows and the Classic Mac OS. I could work the Windows command line as needed and still remember the great pains it took to get DOS games to run back in the day.
With my transition to OS X, a whole new world opened up to me. I suddenly had the computer equivalent to a tutor, giving me access to as much of the command line as I wanted. I suddenly found myself interested in running FTP commands without a GUI, trying SSH, and setting up sendmail. The wonderful thing was that I did not have to learn the command line, but I could do so at my leisure without fear of making a total mess of things. OS X helped me learn a few pieces at a time, without requiring the total immersion of Unix or Linux.
My traditional Macintosh friends are suddenly using the keyboard as often as they used the mouse. And then, something even more interesting occurred. A new group of users appeared on the horizon. Apple found a large group of extreme power users who spent the last years using nothing but command line and gave them something they never had - the ability to buy Unix-based product at the local mall. This group could now depend on Apple support and enjoy Apple style while still getting the job done on the command line. I know of a handful of my Unix-based comrades who are suddenly sporting iBooks, PowerBooks, and soon Xserve machines. They love the superior craftsmanship coupled with the newfound Unix core.
The strangest aspect of the change in audience is how well these groups seem to integrate. Attend your local user group meeting, and you will see users from the most varied of computer background discussing their love of the OS. Teachers ask questions about Apache with Unix power users, graphic artists discuss the benefits of moving swap files to improve performance, and business users discuss the use of OS X on corporate networks.
Never before has such as disparate group of computer users come together. Apple seems to have found the holy grail in computing, an OS that appeals to the entire spectrum of computer users.
The transition that allows the new users was not without its casualties among the older Mac fan base. Many prefer Classic and feel much of the charm of the old OS has been lost. High system requirements for OS X have kept others from taking the plunge. Additionally, many users - no longer scared of command line - have moved to Linux and its promise of open source and free applications. This loss is natural, as change this drastic rarely pleases everyone.
The key to Apple's success is in growing the user base. For the last decade, Apple has sold new systems to existing users, never really growing the core audience. With the transition to OS X, Apple has welcomed the addition of Unix fans and new developers to the fold.
Assuming Apple maintains its strength in education and creative
markets, the ability to add users from previously unreachable sectors
will only help grow the important user base. This will strengthen the
developer community and insure strength in our beloved company. Ironic
that all of these changes come from the addition of something Apple
once vilified, the command line.
Kevin Webb spent the last seven years selling technology consulting services. Of that time, at least two years have been devoted to trying to convince the world that the Macintosh is the pinnacle of the computing experience. He is the proud owner of eight Macs, ranging from a new iBook to a Classic. You can read about his newest computer in Kevin Webb's PowerBook G4.
Recent articles by Kevin Webb
- How Macintel could spell trouble for Windows, 06.15. "Apple has been working to change the game from simply a hardware discussion to an integrated system approach - the digital hub."
- Tech junkie swears off new hardware for one year, 07.14. "This is the day of the big freeze. I am going to choose my personal infrastructure and freeze those products for one full year!"
- What a long strange trip back to Pismo, 03.29. The 15" and 12" G4 PowerBooks were nice, but the old Pismo is the PowerBook that seems just right.
- Switching from a PC to a pair of Macs, 01.23. Friend buys a Power Mac and an iBook -- and uses FireWire Disk Mode to tie them together.
- More in the Mac Webb index.
Links for the Day
- Mac of the Day: 17" iMac G4/800 MHz, July 2002 - The iMac 'grows up' with a 17" 1440 x 900 display.
- Group of the Day: LisaList supports Lisa users.
- November 8 in LEM history: 99: OS 9: I think I like it - 01: The simplified Mac life - Soured on Windows - Flea market Mac - 02: Little room for improvement in new 'Books - Combo drive upgrade for iceBooks - 04: Re-Porter - 05: Fix the old iMac or buy a Mac mini? - Apple's Copland project - 06: MacBook Core 2 - MacBook value equation - Cheap is as cheap does - 07: Problems with Classic mode in Tiger - The G4 Power Mac that won't run Leopard
Recent Content on Low End Mac
- Quad-Core CPU Makes Sense in MacBook Pro, OS X 10.6 Causing Overheating, Overseas Power, and More, The 'Book Review, 11.06. Also Late 2009 MacBook reviewed, how to add RAM to new MacBook, 18.4in Acer notebook used Intel i7, and SanDisk SSD chosen for Sony VAIO X.
- Dumping Macs for Google Apps, SSD in iMac, Late 2009 iMac Performance Problems, and More, Mac News Review, 11.06. /newsrev/09mnr/1106.html
- WiFi Paranoia, iMac-O-Lantern, Magic Mouse Does Click, Free Clipboard Managers, and More, Charles W. Moore, Miscellaneous Ramblings, 11.05. Also strange time stamps, problem with ColorIt on Intel Mac, and the story behind OS X 10.5.4 install discs.
- IDE Is Dead; Long Live SATA!, Dan Knight, Mac Musings, 11.04. SATA has displaced parallel ATA. While IDE hard drives haven't disappeared, the best deals are in SATA hard drives.
- QuickTime X in Snow Leopard Imports, Trims, and Publishes Video Quickly and Easily, Alan Zisman, Zis Mac, 11.04. The long, slow process of importing video into iMovie to edit it, then render it to another format, is history as QuickTime X does that much more quickly.
- More links in our archive.
Recent Deals
- Best Mac Pro Deals, 11.03. Used 2.66 GHz 4-core, $1,300; 3.0 8-core. $2,299; refurb 2.66 4-core Nehalem, $2,149; 2.93, $2,549; 2.26 8-core, $2,799; 2.93, $4,999.
- Best iPhone Deals, 11.03. New 8 GB iPhone 3G, $$99; refurb 16 GB 3GS, $149; new, $199; 32 GB, $299.
- Best 12" PowerBook G4 Deals, 11.03. Used 867 MHz SperDrive, $348; 1 GHz, $499; 1.33 Combo, $298; SD, $559; 1.5 Combo, $448; SuperDrive, $589.
- Best Power Mac G3 and PCI Video Card Deals, 11.02. Used beige 300 MHz, $25; G4/366, $49; blue & white 350, $80; 400, $90; 450, $105; PCI video cards from $15; shipping additional.
- Best Power Mac G4 and AGP Video Card Deals, 11.02. Used 400 MHz, $50; 733 MHz, $69; 933 MHz, $209; 1.25 GHz dual, $299.
- Best 15" MacBook Pro Deals, 11.02. Used 2.0 GHz, $800; 2.2, $900; 2.4, $1,000; refurb 2.53, $1,449; 2.66, $1,699; 2.8, $1,949; 3.06, $2,169; new 2.53, $1,579; 2.66, $1,799; more.
- Best Mac mini Deals, 10.30. Used 1.33 GHz G4 mini, $379; 1.42, $389; 1.5, $419; 1.83 GHz Core Duo, $350; Core 2, $439; new 2.26 GHz nVidia, $580; 2.53 GHz, $770; Server, $990.
- Best G4 iBook Deals, 10.30. Used 12" 1.07 GHz Combo, $225; 1.33 GHz, $298; 14" 1 GHz, $349; 1.33 GHz, $398; 1.42 GHz SuperDrive, $498.
- Best Classic Mac OS Deals, 10.30. System 6.0.8 floppies, $10; 7.1, $12; 7.5, $20; 7.5 CD, $4; 7.6 $13; 8.1, $11; 8.5, $20; 8.6, $90; 9.0, $20; 9.2.2, $30.
- More deals in our archive.
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