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Taking Back the Market
The Unwritten Rule Behind Apple's App Store Rejections
Tim Nash - 2008.10.02
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If you want to work with someone, don't attack or try to take over part of what they think of as theirs. This is a lesson many learn at school.
If you want to have and keep a partner, you make sure that you have their agreement before moving into their area, and anyone signing the SDK and submitting an app to the store is looking for a working relationship with Apple.
The iPhone is the key product for Apple's future. It is the first really successful new computing platform since the Internet. For many, mobile computers like the iPhone will replace PCs.
If someone is given the fart app and embarrassed by it, how does that make them feel about the iPhone?
If they are embarrassed in a professional gathering, the consequences will be even worse. At the very least it will lead to even stronger corporate monitoring of the App Store and what is allowed. At the worst it will lead to sexual harassment lawsuits, with the iPhone as a highly publicised part of the evidence. IT departments, many of which don't want to support the iPhone, will then use "problem apps" like this as a further reason for delay.
Netshare from Null River, the tethering app, looks to have been rejected because of the limitations of AT&T's 3G network. The combination of large iPhone sales, an immature network (even in major urban areas), and well publicised connection problems has doomed tethering for the short term. Walt Mossberg of the Wall Street Journal recently said that in the Washington, DC, metro area, AT&T promised to have some 800 towers ready at launch; it delivered 80.
Although it makes business sense for Apple and AT&T to support tethering when more bandwidth is available, clearly selling more iPhones and customer plans makes more business sense now.
Apple wants iTunes to be the distribution system for apps, podcasts, music, and video sales. Clearly Apple has few issues with internet music radio as Pandora, Last.fm, Virgin Radio, etc. all have apps in the store, but as these are run by businessmen, they may well have checked with Apple before writing the apps.
Podcaster provides an alternative download mechanism to iTunes for podcasts. If Apple lets Podcaster on the App Store, then companies with deep pockets and interests in music and video distribution will submit apps that access their stores. When Apple rejects them, a lawsuit will quickly follow, and allowing Podcaster risks weakening Apple's defense. Even if Apple successfully defends the rejection, the court may impose restrictions on what Apple can reject. Far better (and cheaper) for Apple to reject Podcaster.
At the end, let's remember this is business. Apple decided not to promote Podcaster through the App Store because it already offered a way of downloading podcasts. The author decided he had more to gain from the publicity surrounding the rejection than by reworking Podcaster. He then used iPhone certificates designed for beta testing to distribute hundreds of copies of Podcaster while asking for $9.99 per copy.
Apple issuing a set of rules for developers could only help those developers unwilling to apply the unwritten law. That is, help until a developer either decides the rules are unreasonable or that the rejection was not covered by the rules.
America is a litigious society. Nearly every quarter Apple has to defend an increasing number of lawsuits despite others being settled. This is a consequence of lawyers going where the money is - and Apple has over $20 billion in cash and short term investments.
A published set of rules would give lawyers another way of trying to get their hooks into that cash mountain. If they succeed, Apple could look at reducing the 70% developers receive from the App Store to cover settlement costs.
For Apple, the App Store is only a means to the end of selling more iPhones. Like the iTunes music business, it may grow to be usefully profitable.
However, what drives Apple now are the profits from hardware.
Tim Nash lives with his wife, her website on the area ariege.com, two daughters, a cat, and a dog in the French Pyrenees. He has worked for computer companies for more years than he cares to remember, lapsed for a while after the Apple II, but became a Mac fan when his wife introduced him to the IIsi.
Recent Taking Back the Market columns
- Apple Rewrites the Rules for Games, 11.13. With the iPhone/iPod touch and the online App Store, Apple has created a market for low cost games that has other platforms worried.
- Windows Mobile, the First Sign of Microsoft's Retreat?, 11.04. Windows Mobile has fallen behind the iPhone and Blackberry, version 7 has been delayed, and Vista's failings are giving Windows users a reason to consider alternatives.
- Does the Android G1, Doomed as an iPhone Killer, Dream of Electric Sheep?, 10.29. "All Google wants is that Android is seen as better than Windows Mobile. Manufacturers and carriers unable to sell the iPhone need an alternative."
- Apple's New Production Technology: Is It Worth It?, 10.27. Carving MacBook bodies from a block of aluminum simplifies production, increases assembly automation, and gives Apple a leg up on the competition.
- More in the Taking Back the Market index.
Links for the Day
- Mac of the Day: 'Sawtooth' Power Mac G4, Aug. 1999 - Available in speeds from 350-500 MHz, 'Sawtooth' introduced AGP video to the Mac.
- Group of the Day: G4 List is for those using Power Mac G4s or G4 upgrades.
- November 22 in LEM history: 99: Gradebooks - 00: Leveraging Apple design - Quadra 630 to Power Mac 5200 - 02: Laptop or desktop? - 04: SuperDuper: Quick, easy, efficient backup - Cross-platform programming for the rest of us - 05: Mac video surveillance on the cheap - Which OS is best for my vintage Mac? - No 'best browser' for the Mac - Sorry state of browsers for classic Macs - 06: Core 2 means cooler running 'Books - 2.0 GHz G4 upgrade
Recent Content on Low End Mac
- The Long Term Value of a High End Mac, Andrew J Fishkin, Best Tools for the Job, 11.21. Low-end Macs are more affordable up front, but the flexibility and upgrade options of a top-end Mac can make it the better value in the long run.
- iPhone #1 Worldwide, Google Voice Search for iPhone, iPhone 3G Battery Pack, and More, iNews Review, 11.21. Also British accents throw off Google voice search, lots of new iPhone apps, universal USB car charger, new protective cases, and more.
- 15 Reasons Macs Are Better, Quad-core iMac in January?, USB 3.0 Spec Finalized, and More, Mac News Review, 11.21. Also 25 years of Macs, 'Snow Leopard' in Q1?, SimpleTech's faster and greener hard drive, Hyperspaces, StarOffice for OS X, and more.
- DisplayPort Copy Protection, Trackpad Update, Netbooks Not to Be Taken Lightly, and More, The 'Book Review, 11.21. Also Apple set for record sales, 4-finger gestures on original MacBook Air, MacBook Apple's best consumer notebook to date, Cricket laptop stand, bargain 'Books from $490 to $2,299, and more.
- Virtualization Shootout: VMWare Fusion 2 vs. Parallels Desktop 4, Kev Kitchens, Kitchens Sync, 11.20. Both programs do the same thing, but one runs Windows XP smoothly alongside Mac apps, while the other bogs down everything but Windows.
- Just Right: Papa Bear, Mama Bear, and Baby Bear MacBooks, Charles W. Moore, 'Book Value, 11.20. Some people like small and light notebooks, others prefer huge desktop replacements, but the best value tends to be in the middle.
- Apple Caves to Hollywood with DRM on iTunes Videos, Frank Fox, Stop the Noiz, 11.20. HDCP on the new MacBooks means that you may never really own those videos you buy from the iTunes Store.
- Leopard Runs Very Nicely on PowerPC Macs, Simon Royal, Mac Spectrum, 11.19. Some claim that Mac OS X 10.5 is so optimized for Intel Macs that it runs poorly on PowerPC hardware. That's simply not the case.
- No High Definition iTunes Video for You, Dan Knight, Mac Musings, 11.19. The October 2008 MacBooks are preventing users from viewing some high-def iTunes content from being viewed on their external displays. Poor form!
- Every Working Computer Is Useful to Someone, Allison Payne, The Budget Mac, 11.19. Whether it's a PowerBook 1400, G3 iMac, or Power Mac G4, it could be all the computer someone needs.
- 3 WeatherBug Options for Apple Users, Charles W. Moore, Miscellaneous Ramblings, 11.19. Have instant access to current local weather conditions with a Dashboard widget, iPhone app, or Firefox plugin.
- More links in our archive.
Recent Deals
- Best Power Mac G4 and AGP Video Card Deals, 11.20. Used 400 MHz, $50; 733, $100; 800, $199; 1.25 GHz, $300; 800 MHz dual, $200, 867, $300; 1 GHz, $350; 1.42, $400.
- Best iBook G3 Deals, 11.20. Used 300 MHz clamshell, $150; 366, $199; 800 CD, $180; 600 CD-RW, $240; 700 Combo, $290; 900, $369; 14" 600, $360; 900, $449.
- Best Power Mac G3 and PCI Video Card Deals, 11.20. Used beige 300 MHz, $25; blue & white 350, $80; 400, $90; 450, $105; PCI video cards from $15; shipping additional.
- Best iMac G4 Deals, 11.18. Used 15" 700 MHz Combo, $243; 800 MHz, $280; 1 GHz, $380; 17" 1.25 GHz SuperDrive, $400; 20", $549.
- Best MacBook Air Deals, 11.18. New 1.6 80, $1,150 after rebate; 120, $1,744 a/r; 1.8 80, $1,794 a/r; 1.6 128 SSD, $2,150; used 1.8 64 SSD, $1,500; new, $2,200 a/r; 1.86, $2,398 a/r.
- Best Mac OS X 10.0-10.3 Deals, 11.18. Mac OS X 10.0.3, $30; 10.1, $20; 10.2, $60; 10.3 CD, DVD, $100; CD, $119; 10.1 Server, unlimited users, $58; 10.3 Server, unlimited, $150.
- Best iPod nano Deals, 11.17. Refurb 3G/4 GB, $79; new, $114; refurb 8 GB, $99; new, $125; 3G/8 GB, from $134; 16 GB, from $189. Prices include ground shipping.
- Best Titanium PowerBook G4 Deals, 11.17. Used 1 GHz with SuperDrive, $478 plus shipping.
- Best Xserve deals, 11.17. Used G4/1 GHz, $999; G5/2 GHz, $1,288; new 2.0 4-core Xeon, $1,900; refurb 3.0 4-core, $2,599; 2.8 GHz, $2,499; 3.0 8-core, $3,499.
- More deals in our archive.
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