Count Apple Out of the Low Cost Desktop Market
- 2003.04.11
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We all know it, and I've said it a million times: Macs are not cheap computers. In fact, they are probably some of the most expensive personal computers available. However, the one thing that won't die is the idea of a low priced, monitor-less Mac.
When was the last one? The beige Power Mac G3 desktop, which was discontinued in January 1999. Apple hasn't released anything like it since.
There are two sides to this. Some think that Apple should release an inexpensive Mac because it would enable them to gain market share. The lower price would enable those who had always wanted a Mac - but couldn't afford one - to buy a Mac. It would also let those who already had a monitor buy a new computer without having to replace the monitor they already invested money in (especially important for those that have 19" and 21" displays).
But would people buy it?
The iBook's a pretty inexpensive laptop, but I don't see people rushing out to get them. Most people think of the PC as the computer to buy, not even thinking of the Macintosh as an alternative. Apple's "Switch" ads have probably helped to point the Mac out to people.
Some people think that releasing a headless Mac at this point would be a bit premature, given that an iBook can be had for $999, and you can use your existing monitor with that. So, not surprisingly, there are a number of people who think that a monitor-less Mac would be a complete flop. They think that a desktop would appeal to a limited market - those who don't have a monitor would buy an iMac or eMac, and those who have one already most likely have a large one and are willing to spend the extra cash on the G4 tower.
Perhaps Apple could consider a docking station, something like the old DuoDock for the iBook and 12" PowerBook. It could allow those who want a modular, desktop Mac to have that - as well as a nice portable. Of course, it wouldn't exactly be cheap.
I don't see Apple releasing either.
Yes, they both would cut into desktop and iMac sales. Apple also is very picky about monitors. They sell a desktop, and they want you to use one of their monitors. The reality is that most Mac users who own a Power Mac tower of some sort probably didn't buy an Apple monitor - and if Apple could get away with allowing you to only use an Apple monitor, they probably would. A desktop or docking station would give Apple one more worry: How to make sure people buy Apple monitors.
The PowerBook Duo line stayed around for a few years before it became more of a gimmick then a practical computer in the changing times when people demanded more in a portable. While it wasn't exactly a failure, it wasn't exactly what people wanted by 1996. The Cube was also a great idea, but it was too expensive, too limited, and too awkward (a tiny cube with a power adapter almost as big?) for home users.
Knowing Apple, if they bothered to release a desktop at all, it would end up costing more than any other desktop computer available, be completely unupgradable, and have a considerably less consumer-friendly setup than the iMac or eMac.
Recent Apple Archive articles
- iPods, notebooks, and other modern electronics more readily replaced than repaired, 12.07. Whether it's an intermittent failure or a broken display cable, more often than not it's cheaper to replace a broken electronics device than repair it.
- Options for replacing your older iPod, 11.19. Whether you've run out of space on your old iPod or want features it doesn't have, here are your options in new and used iPods.
- Could the $200 'green' PC with gOS Linux become a threat to Apple?, 11.14. The low cost, low power Everex desktop comes with a customized version of Ubuntu Linux, has a Mac-like Dock, and sells for $400 less than the Mac mini.
- Leopard different, a bit buggy, but worth the upgrade, 11.02. Leopard on a Power Mac G4 and a MacBook Pro: It runs well on both computers, but each has some odd bugs, and some of the changes are a step backwards.
- More in the Apple Archive index.
Links for the Day
- Mac of the Day: 'Yikes!' Power Mac G4, Aug. 1999 - The only Power Mac G4 with PCI graphics was built on a modified G3 motherboard.
- Group of the Day: SuperMacs is for those using Umax SuperMac clones.
- November 21 in LEM history: 00: OS upgrades, downgrades - AltiVec vs. Pentium III - 01: Saved by the clones - Computer of the future - 02: Apple Education: Let's get to it - 03: Panther lets Macs and PCs work together, - Lombard SCSI bug - 05: 3 survivors from the 1970s - Real world battery life inadequate - Windows to Mac file transfer with Zip disks - $99 alternative to Microsoft Office - 06: Parallels 1.0 far more polished than beta
Recent Content on Low End Mac
- Just Right: Papa Bear, Mama Bear, and Baby Bear MacBooks, Charles W. Moore, 'Book Value, 11.20. Some people like small and light notebooks, others prefer huge desktop replacements, but the best value tends to be in the middle.
- Virtualization Shootout: VMWare Fusion 2 vs. Parallels Desktop 4, Kev Kitchens, Kitchens Sync, 11.20. Both programs do the same thing, but one runs Windows XP smoothly alongside Mac apps, while the other bogs down everything but Windows.
- Apple Caves to Hollywood with DRM on iTunes Videos, Frank Fox, Stop the Noiz, 11.20. HDCP on the new MacBooks means that you may never really own those videos you buy from the iTunes Store.
- Leopard Runs Very Nicely on PowerPC Macs, Simon Royal, Mac Spectrum, 11.19. Some claim that Mac OS X 10.5 is so optimized for Intel Macs that it runs poorly on PowerPC hardware. That's simply not the case.
- No High Definition iTunes Video for You, Dan Knight, Mac Musings, 11.19. The October 2008 MacBooks are preventing users from viewing some high-def iTunes content from being viewed on their external displays. Poor form!
- Every Working Computer Is Useful to Someone, Allison Payne, The Budget Mac, 11.19. Whether it's a PowerBook 1400, G3 iMac, or Power Mac G4, it could be all the computer someone needs.
- 3 WeatherBug Options for Apple Users, Charles W. Moore, Miscellaneous Ramblings, 11.19. Have instant access to current local weather conditions with a Dashboard widget, iPhone app, or Firefox plugin.
- Anticipating Macworld: Nehalem, Snow Leopard, and Updated Desktops, Dan Knight, Mac Musings, 11.18. Intel's Core i7 CPU has to make it way into the next Mac Pro, nVidia GeForce graphics will drive the iMac and Mac mini, and 'Snow Tiger' will unleash the animal within.
- Love My Refurb MacBook Pro, Eudora Forever, and the Lightest AA Batteries, Charles W. Moore, Miscellaneous Ramblings, 11.18. Also questions about nVidia GeForce 8600 problems in earlier MacBook Pro models and importing Eudora mailboxes into Eudora successors.
- More links in our archive.
Recent Deals
- Best Power Mac G4 and AGP Video Card Deals, 11.20. Used 400 MHz, $50; 733, $100; 800, $199; 1.25 GHz, $300; 800 MHz dual, $200, 867, $300; 1 GHz, $350; 1.42, $400.
- Best iBook G3 Deals, 11.20. Used 300 MHz clamshell, $150; 366, $199; 800 CD, $180; 600 CD-RW, $240; 700 Combo, $290; 900, $369; 14" 600, $360; 900, $449.
- Best Power Mac G3 and PCI Video Card Deals, 11.20. Used beige 300 MHz, $25; blue & white 350, $80; 400, $90; 450, $105; PCI video cards from $15; shipping additional.
- Best iMac G4 Deals, 11.18. Used 15" 700 MHz Combo, $243; 800 MHz, $280; 1 GHz, $380; 17" 1.25 GHz SuperDrive, $400; 20", $549.
- Best MacBook Air Deals, 11.18. New 1.6 80, $1,150 after rebate; 120, $1,744 a/r; 1.8 80, $1,794 a/r; 1.6 128 SSD, $2,150; used 1.8 64 SSD, $1,500; new, $2,200 a/r; 1.86, $2,398 a/r.
- Best Mac OS X 10.0-10.3 Deals, 11.18. Mac OS X 10.0.3, $30; 10.1, $20; 10.2, $60; 10.3 CD, DVD, $100; CD, $119; 10.1 Server, unlimited users, $58; 10.3 Server, unlimited, $150.
- Best iPod nano Deals, 11.17. Refurb 3G/4 GB, $79; new, $114; refurb 8 GB, $99; new, $125; 3G/8 GB, from $134; 16 GB, from $189. Prices include ground shipping.
- Best Titanium PowerBook G4 Deals, 11.17. Used 1 GHz with SuperDrive, $478 plus shipping.
- Best Xserve deals, 11.17. Used G4/1 GHz, $999; G5/2 GHz, $1,288; new 2.0 4-core Xeon, $1,900; refurb 3.0 4-core, $2,599; 2.8 GHz, $2,499; 3.0 8-core, $3,499.
- More deals in our archive.
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