Mac Musings

Buy New Every Two

Daniel Knight - 2001.04.01 -

A local auto dealer has been pushing "drive new every two" for a few years. It's also become the norm in the Windows world, where three years used to be the norm.

Mac users, it's time to make "buy new every two" our battle cry as well!

Seriously, look back two years. Just what kind of hardware was Apple selling in April 1999?

There wasn't even an iBook, let alone the stunningly attractive Cube.

Moore's Law

Moore's Law states that the number of transistors in a given area will double every 18 to 24 months. What that means in the real world is that memory chips double in capacity every 18 months or so and CPUs pretty much double their performance on the same schedule. Likewise, although not related to Moore's Law, we see the same kind of progress with hard drives.

Imagine that you bought a new Suburban in 1999 that could just hit 55 MPH on the open road, guzzled gas at 10 miles per gallon, and cost you $30,000. If cars followed Moore's Law, the 2001 Suburban would top 120 MPH, get around 25 MPG, and cost you $20,000. Wouldn't you feel hopelessly outclassed if all the 2000 cars were zipping past you at 85-90 MPH and the 2001s screaming past at over twice your speed?

Buy New Every Two

Back to computers - that's why you need to buy new every two. The improvements in CPU speed, memory, computer bus speed, hard drive capacity, and video performance almost makes your computer obsolete within a year. Two years is really pushing things, especially with new technologies (DVD burners, for instance) coming onto the market that no 1999 G3 could support.

Buying new every two isn't just good for your self esteem; it's also good for Apple Computer and puts more used Macs on the market for the poor slobs who can't afford to upgrade any time CPU speeds double. Your purchase benefits the broader Mac community - how can you afford not to?