Mac Musings

Kiss iTools Good-Bye

Daniel Knight - 2002.07.17 -

I guess it was too good to last. Apple is rebranding iTools as .mac and will be eliminating free services effective September 30, 2002.

If you're a typical Mac user, there's a good chance you have a email address. I do. Not only is it free (well, it was), but it lets me promote the Mac with every email I send from that address. And that's really all I use iTools for.

Not for long, though. While Microsoft and a host of others offer free email, Apple is getting out of the business. If I want to keep my email address, Apple will let me pay just US$49.95 the first year - a discount from the regular $100 per year rate.

What do I get for that $100?

There are plenty of sources of no-cost and low-cost email addresses. They might not promote the Mac, but I'm not willing to pay $100 per year for an email address that does that.

I don't use HomePage or iDisk, so no great loss there. I don't get viruses on my Mac, so Virex really won't provide any benefit to me. And the Low End Mac Email Lists provide gobs of technical support and general Mac information for free.

As far as I'm concerned, the value of .Mac services fall way short of $100 per year. I'll stop using my address on outgoing mail this week and hope to be able to stop checking for incoming mail by the end of the month.

If you don't need HomePage and/or iDisk, I suggest you consider doing the same.