Low End Mac Style Guide

A style guide is where you turn when you're not sure how to spell, capitalize, or punctuate a word or name. This is presented as a public service to Mac webmasters, who should feel free to contribute additions and suggest changes (email link below).

We do try to avoid use of all caps company names, such as NVIDIA, unless it's an abbreviation, such as ATI. "...generally we'll go with the company preference, unless it's really bizarre."

The following are adapted from Engadget's style guide:

  1. Intercapped product and company names should generally be treated as the company treats them unless it's egregious and/or looks weird. Example: iPhone stays iPhone, BlackBerry stays BlackBerry, and TiVo stays TiVo, but ASUSTeK becomes Asustek. This rule is subject to many exceptions based on usage and history, and also functions as the "this is stupid" loophole.
  2. Product and company names that are regular English words will be treated like proper English nouns, complete with proper capitalization. Example: DROID becomes Droid and nook becomes Nook. In cases such as iPod touch, iPod nano, Mac mini, etc., usage should follow company convention when the two words are used together, but when only the second word is used to identify the product, it should be capitalized (e.g., Touch, Nano, Mini, etc.) to avoid potential confusion. Also, the informal (and incorrect) iTouch is allowed as shorthand for the iPod touch.
  3. Product and company names that are not regular English words will be capitalized first as proper nouns, and then as the company treats them. Example: RAZR stays RAZR, but chumby would become Chumby.
  4. Acronyms should obviously be in all-caps.

Style, Product Names

Site Names, URLs

These are taken from current usage on these sites and are the way I prefer to use them at Low End Mac. Most are presented without comment. Many are arbitrary choices among several ways the site name is used within the site.

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