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Mac Scope
Be Thankful for Apple Secrecy
- August 16, 2000There was a time (or so I'm told) that Apple leaked like a sieve with bullet holes in it. Everyone knew which products where coming out and when. Specs were freely available, and rumors were often true.
What a long way Apple has come. Getting ideas in and out of Apple now seems like an exercise for a Special Forces unit. Even after the rumors make it onto the Mac web, doubters and believers still argue back and forth over the validity of the photos or reports.
I've read a few articles that grumble about this state of affairs. Why can't Apple just throw a bone to the press and let us know what's going on?
Rumors, especially lately, generate a lot of commentary and discussion. From "Shut up and wait" to "This product can't be remotely possible," articles and opinions fly fast and furious. Content is what drives web sites, and rumors provide writers with plenty of content to fill their pages. Whether the content is always good is another matter.
Of course, the content spent debating what may be a non-existent product could be used to debate the merits of a forthcoming product, right? Well, sure, but then we'd lose all the discussions and arguments that occur after the product introduction. Secrecy guarantees lively discussion before and after the product is introduced.
The second benefit is a spin-off of the first. All this discussion creates a buzz in the Mac and computer community. We get excited, we talk about it, and we want to see which rumors are true and which are not. This buzz is not restricted to Mac-centric web sites. Slashdot and The Register are two sites that occasionally post Mac rumors. This is great and helps non-Mac users realize that Apple is still alive and kicking in the computer industry.
Steve Jobs and the marketing folks at Apple realize this. In a world where marketing is at least as important as the research and development that goes into something (take a peek at any commercial for a Hollywood movie), hype goes a long way. You just can't buy the type of marketing that a good rumor can generate.
Elimination of rumors and opening the Apple idea chest, even a little bit, would cut into the amount of excitement new products from Apple generates. This, of course, is unlikely. Steve Jobs loves a surprise and any mention beforehand of a product just spoils all the fun for him (and for us too).
I'm willing to put up with way out rumors that may or may not be right instead of the bland predictability found elsewhere in the industry.
Links for the Day
- Mac of the Day: 17" MacBook Pro Core Duo, Apr. 2006 - The top-end MacBook Pro includes a 1680 x 1050, 2.16 GHz Core Duo CPU, and supports Apple 30" Cinema Display.
- Group of the Day: G4 List is for those using Power Mac G4s or G4 upgrades.
- Support Low End Mac
Recent Content
- Pismo WiFi Networking Issue Finally Solved?, Charles W. Moore, Miscellaneous Ramblings, 11.24. It turns out the problems wasn't the Pismo, the Buffalo WiFi card, or Mac OS X 10.4. It was the Wireless G router - Linksys to the rescue!
- Mini VGA to S-video Adapter a No Go for eMacs, Dan Bashur, Apple, Tech, and Gaming, 11.24. You might think that Apple's Mini VGA S-video adapter is a cheap way to connect your eMac or G4 iMac to your TV. You would be wrong.
- Google Calendar with iPhone or iTouch Is Great for Scheduling, John Hatchett, Recycled Computing, 11.24. Web-based Google Calendar allows access and updates from any computing platform, including Mac, Windows, Linux, and iPhone OS.
- Why Spaces is My Favorite Leopard (and Snow Leopard) Feature, Charles W. Moore, Miscellaneous Ramblings, 11.23. Spaces, a feature introduced with OS X 10.5, is like having several monitors on your Mac without the cost and space of using multiple displays.
- i5 iMac Benchmarked, Mac mini 'Shouldn't Be Overlooked', Twitter Client for Classic Mac OS, and More, Mac News Review, 11.20. Also why Apple leaves the low end to others, 10.6.2 fixes video playback problem in 27" iMac, 3D Leopard and Snow Leopard performance, and more.
- Apple's Tablet an End Run Beyond Netbooks, Frank Fox, Stop the Noiz, 11.20. Whatever Apple has planned will leverage existing technologies while going beyond what its competitors can offer.
- Apple #4 in Reliability, Apple Tablet a Gadget for All?, HP's i7 Notebook Outdoes Mac Rivals, and More, The 'Book Review, 11.20. Also Flash 10.1 improves video on Hackintosh netbooks, thin-and-light notebooks impress, Windows XP finally on the way out, and more.
- NASA Chemical Sensor for iPhone, Smartphone Death Match, iPhone Earrings, and More, Ian R Campbell, 11.20. Also mobile phone dangers, new apps, GPS solution for iPod touch, new iPod and iPhone cases, and more.
- More links in our archive.
Recent Deals
- Best iPod nano Deals, 11.25. Refurb 8 GB 4G nano, $99; new, $126; refurb 16 GB, $129; new, $150; new 5G/8 GB, $134.60; 16 GB, $161.12. Shipping included.
- Best Classic Mac OS Deals, 11.25. System 6.0.8 floppies, $10; 7.1, $12; 7.5, $20; 7.6 $13; 8.1, $11; 8.5, $20; 8.6, $90; 9.0, $20; 9.2.2, $30.
- Best 15" PowerBook G4 Deals, 11.25. Used 1 GHz Combo, $400; 1.5 GHz SuperDrive, $449; 1.67 GHz hi-res, $600.
- Best G4 iMac Deals, 11.24. Used 15" 700 MHz CD-RW, $150; 800 MHz Combo, $229; 1 GHz, $289; 17" 1.25 GHz, $200; 20" 1.25 GHz, $509.
- Best MacBook Air Deals, 11.24. Used from $899; refurb from $1,099; new 1.6 GHz/120 HD, $1,150 after rebate; 1.8/64 SSD, $1,150 a/r; 1.86/128 SSD, $1,350 a/r; 2.13/128 SSD, $1,694 a/r.
- Best PowerBook G3 Deals, 11.24. Used 233 MHz WallStreet, $75; 266 MHz, $160; 400 MHz Lombard, $199; 400 MHz Pismo, $289; 500 MHz, $350.
- Best 12" PowerBook G4 Deals, 11.23. Used 867 MHz SuperDrive, $348; 1 GHz Combo, $379; SD, $519; 1.33 GHz, $529; 1.5 GHz Combo, $549; SuperDrive, $609.
- Best Mac Pro Deals, 11.23. Used 2.66 GHz 4-core, $1,300; 3.0 4-core. $1,919; refurb 2.66 4-core Nehalem, $2,149; 2.93, $2,549; 2.93 8-core, $4,999; new 2.26 8-core, $2,290.
- Best Time Capsule and AirPort Deals, 11.23. Used 802.11g AirPort Extreme, $49; 500 GB Time Capsule, $150; new, $190; 1 TB dual-band, $280; 2 TB, $469; 802.11n AirPort Extreme, $170.
- More deals in our archive.
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