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Apple Is Not Your Friend Stephen Van Esch July 5, 2000 The Register (among other news outlets) recently ran an article on how Apple has been strong-arming the AdCritic web site into removing Apple ads. It seems that the Apple legal department has a problem with the ads running on the AdCritic site. This strikes me as a bit heavy-handed. Of course, no one can accuse Apple of going easy on people who use their trademarks and infringe on their material. The list is long - and bound to get longer. As The Register article indicated, MacCards was shut down recently. There was also the issue of the Canadian teenager who registered and used the domain appleimac.com. Oh, and don't forget the Skinz debacle. Clear message here: stay off Apple's turf or face the consequences. The backlash was fairly quick, and pretty much everybody condemned Apple's move. I, personally, agree with this. Apple should have left AdCritic alone and enjoyed a bit of free publicity for some great ads. On the other side of the coin, this is one of the few times that the Mac community gets a good look at the reality of Apple. Often, I find, we love the Mac so much that we ignore the basic fact that Apple is a business. No ifs, ands, or buts about it, making money is a huge priority. Protecting trademarks is important to their business, and protecting them helps the Mac community in a very roundabout way. The Macintosh is an operating system that people become attached to for one reason or another. The community that comes with the Mac is, if you choose to participate, open, friendly, and inviting. This reflects well on Apple and the Macintosh. It should be clear, however, that Apple did not create this community. The Mac community is a product of Macintosh users. It's understandable that, because the Mac community is so great, we expect Apple to be great as well. This is not the case. Apple supports us by producing a product we like. Various other minor promotions (like Demo Days) also help Apple connect with its customers. The brunt of community work, however, falls on the people that choose to support the platform in one way or another. Apple is not our friend. Apple is not a person. Apple is a company that creates great products. We are the ones who breathe love into the product, no one else. It's normal for us to think of Apple as something more. Its products mean more to us. But let's not lose sight of the corporation that has to make money. <this article available in a printer-friendly format> Stephen Van Esch is the founder and president of the E-learning Foundry, an online training resource for Mac users. Steve loves the Mac and is doubly bilingual, since he's also fluent in Windows and French. Recently on Mac Scope Connecting with the broader Macintosh community, 04.06. "But beyond the very minor celebrity status that came with being published on Low End Mac, it gave me a real opportunity to participate in the Mac community." Hardware failure, that rare Mac headache, 07.09. Macs are usually pretty reliable, but a hardware failure after just two-and-a-half years is still disappointing. Still waiting for iTunes Music Store Canada, sort of, 06.23. While the pay-per-tune model makes sense, Apple's post-purchase copy management flies in the face of Canadian copyright law. PearPC's slow Mac emulation - What's the point?, 05.26. "For all those Windows folks who are gussying up Windows to look like OS X and getting excited over PearPC, please just buy a Mac." More in the Mac Scope index. Links for the Day Mac of the Day: PowerBook 170, Oct. 1991 - At 25 MHz, the PB 170 was at the top of the original PowerBook line. List of the Day: The iPhone List Low End Mac's forum for discussing and supporting Apple's iPhone. August 29 in LEM history: 00: My lowest low-end Mac - 01: Uncluttered organization - Microsoft wins over Mac user - 02: Salute to SatireWire - 03: Wireless Internet popping up everywhere - 05: World domination, online or off - A 3-dimensional Dock replacement - 06: Productive at the low end - PowerPC vs. Intel - Secure wireless Recent Content on Low End Mac Looking for a Content Management System That's as Easy as Mac, Dan Knight, Mac Musings, 08.29. Low End Mac needs to move to a content management system, but the few we've tried just don't cut it for people used to the simple elegance of the Mac. First 3 Million Mac Quarter, Skinny on Mac mini Pricing, Mac-like gOS, and More, Mac News Review, 08.29. More plan to buy Apple products than ever before, complete reset can fix MobileMac synch problems, Apple boosting computer and smartphone share, and more. New 'Books Likely in September, 17" PowerBook Display Fault Site, SSD Security, and More, The 'Book Review, 08.29. Also 6 ways to speed up your MacBook, next generation MacBook Air CPU, MacBook Air Update, LapStrap carrying solution, rise and fall of ultraportables, bargains from $220 to $2,699, and more. iPhone 3G Reception 'Completely Normal', AT&T International Data Plans for iPhone, and More, iNews Review, 08.29. Also longer life for iPod earbuds, an alternative to MobileMe, new cases and apps for iPhone, AppStoreGems website launched, and more. Best Power Mac G4 Deals, Low End Mac Deals, 08.29. Used 450 MHz AGP, $75; 500, $99; 800 QS, $199; 1.25 GHz MDD, $375; 450 MHz dual, $179; 867 dual, $300; 1 GHz dual, $395; 1.42 dual, $575. Best iBook G3 Deals, Low End Mac Deals, 08.29. Used 300 MHz clamshell, $150; 500 CD, $150; 800, $200; 600 CD-RW, $240; 900 Combo, $300; 14" 600, $360; 900, $400. Best iPod nano Deals, Low End Mac Deals, 08.29. Used 2 GB iPod nano, $89; refurb 3G 4 GB, $99; new, $140; refurb 8 GB, $149; new, $179. 10 Mac Browsers Compared, Simon Royal, Mac Spectrum, 08.28. A look at Internet Explorer, Radon, Opera, Safari, Shiira, iCab, Firefox, Netscape Navigator, Flock, and Camino running in Leopard. Clone and Boot: Another Advantage of the Mac OS, Kev Kitchens, Kitchens Sync, 08.28. Unlike Windows, Apple makes it possible to clone a bootable drive (Classic Mac OS or OS X) and use it with another supported Mac. Best MacBook Deals, Low End Mac Deals, 08.28. Used 1.83 GHz, $799; 2.0 black, $875; refurb 2.1 GHz, $899; 2.4, $1,099; black, $1,299; new 2.1, $1,019 after rebate; 22, $1,094; 2.4, $1,219 a/r; black, $1,394 a/r. Best iMac G5 Deals, Low End Mac Deals, 08.28. Used 17" 1.6 GHz Combo, $499; 1.8 SuperDrive, $530; 2.0, $600; 1.9 iSight, $625; 20" 1.8 GHz, $580; 2.0, $650; 2.1 iSight, $700. Best classic Mac OS Deals, Low End Mac Deals, 08.28. System 6, $10; 7.1, $12; 7.5.1, $4; Mac OS 7.6, $13; 8.0, $13; 8.1, $48; 8.5, $25; 8.6, $20; 9.0, $20; 9.2.2, $20; more. CrossOver Strikes Out, Frank Fox, Stop the Noiz, 08.27. Running Windows apps on a Mac without paying for Windows is great in theory, but actually getting Windows software working is another story. MacDrought: 4 Months with No New Macs, Dan Knight, Mac Musings, 08.27. The most recent Mac update was over four months ago, and the Mac mini has been unchanged for over a year. Resurrecting a Dead Pismo, Spotlight Search Tip, and EasyFind a Good File Finder, Charles W. Moore, Miscellaneous Ramblings, 08.27. Lots of tips on bringing a comatose Pismo back to life, a Spotlight file name search tip, and EasyFind as an alternative to Spotlight. Best Intel iMac Deals, Low End Mac Deals, 08.27. Used 17" 1.83 GHz, $625; 20", $599; 2.16, $749; 24", $950; refurb 20" 2.4, $999; 2.66, $1,299; 24" 2.4, $1,299; 2.8, $1,549; new 3.06, $2,094 after rebate; more. Best 15" PowerBook G4 Deals, Low End Mac Deals, 08.27. Used 1.25 GHz Combo, $600; SuperDrive, $650; 1.33 Combo, $640; 1.5, $680; SD, $725; 1.67, $730; hi-res, $800. Best Time Capsule and AirPort Deals, Low End Mac Deals, 08.27. 500 GB Time Capsule, $294; 1 TB, $468; AirPort Extreme Card, $39; 802.11n Base Station, $166; 802.11g AirPort Express, $60; 802.11n, $98. More links in our archive.

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