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My Turn is Low End Mac's column for reader-submitted
articles. It's your turn to share your thoughts on all things
Mac (or iPhone, iPod, etc.) and write for the Mac web. Email your
submission to Dan Knight
.
We've thought long and hard before posting this one, because the
arguments the author makes are ones too many Macolytes will dismiss
out of hand. After all, we tend to see "Intel Inside" as a warning
label, not a good thing. Set your biases aside for a few minutes and
consider what Matt Schultz is proposing. He's far from the only one
who believes porting OS X to Intel makes sense. dk
Recently, both Korin
Hasegawa-John and Adam Robert
Guha published articles explaining why Apple should not
port OS X to Intel. I don't have three names like these authors
do, but I do know a good idea when I see it.
Both author's arguments were akin to, "Why it's not a good idea
for Bob to cut off his right hand." They basically said that cheap
hardware would ruin Apple's hardware sales and erode their base of
revenues.
While it's probably true that Apple would not wish to compete
component for component with Dell and others, porting OS X to
Intel just makes good business and technical sense. It would be great
for Apple's sales and would boost their market share by a factor of
three in less than two years.
Both these authors missed the whole point of porting OS X to
Intel. They both made huge assumptions that porting OS X to
Intel meant that Apple must abandon their hardware. This is not
necessary, and it makes no business sense whatsoever.
Porting OS X to Intel doesn't mean that OS X would be able to run
on any "Wintel" based machine (e.g., Dell, HP, Compaq, et al). Apple
could still hold their boot ROM code and other secret sauce and
elements of their system hostage for their own hardware platform.
Keep the family jewels sacred, as it were. This could be done in ASIC
form, as an example.
All porting to Intel would mean is that instead of being stuck
with dog butt slow Motorola processors, Mac users could be running
2.4 GHz machines today - and extremely fast graphics processors.
Intel is not the world's largest semiconductor vendor for no
reason: Their defect densities are by far the lowest on earth, and
their technology is unsurpassed. It's time Apple started leveraging
these processors for the benefit of Mac users everywhere and
for the betterment of the platform as a whole. The new 64-bit RISC
processor from Intel means a smoother transition path from the
Motorola RISC design, making the time right for Apple to make the
switch.
Apple could build all their own custom hardware in any color or
shape they like, only utilize an Intel or AMD processor rather than
the PowerPC.
Motorola has shown beyond a reasonable doubt that they are not up
to the challenge of keeping up with Intel - or AMD or Transmeta, for
that matter. It's time to drop this dead weight from the platform and
expand the technological horizons of the Macintosh.
Think about what this would actually mean for all Mac users.
Really fast machines and the possibility of running a
bazillion different games and apps.
There are much broader opportunities here, opportunities that make
great business sense and open the technology of the platform to
better products with higher levels of quality and engineering.
Think faster.
Share your perspective on the Mac by emailing with "My Turn" as your subject.
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