A few years ago, $899 would have been an amazing deal for a
computer. But in a time of $400 PCs, $899 doesn't sound so great.
Granted, for $400 you get no monitor, no technical
support, and probably no software other than Windows installed
on the hard drive. Add about a hundred bucks for a decent monitor,
and you are set.
Enter the iLC
Apple needs a lower cost solution if they want to win any more
market share. The solution? A new "pizza box" style computer that
we'll
call the iLC. The iLC would be about the size of the case used in the
LC through the Quadra
605, but perhaps slightly taller to allow for a CD-ROM drive and
room to have a PCI slot or two on a riser card.
Processor
A G3 processor of at least 333 MHz on a 66 MHz bus. This will give
it enough power to do most things that a low-end user will need while
keeping prices down. A lower speed would also keep the iLC from
cutting into iMac sales.
Memory and Storage
64 MB of RAM soldered on the motherboard with one empty DIMM slot.
64 MB is likely enough for a lot of users, but the capability for up
to 320 MB (or even 576 MB) is there. A 6 GB hard drive should be
enough for all but the most hard-core MP3 junkies.
Ports
Two USB ports, one 10/100 ethernet connection, a 56k modem port, a
microphone jack, and a headphone jack. Also a standard VGA
connection, so a cheap VGA monitor can be purchased and can be
upgraded to a larger screen. FireWire? Probably not. If you can
afford a FireWire camera, camcorder, scanner, etc., then you can
likely afford an iMac.
Price
Given the specs above, I would expect a base price of $400-450.
This would make the iLC very competitive with entry-level PCs.
Look out, Education market, here comes Apple!
Not only would the iLC be a great first computer, it would do
great in the formerly Apple-dominated education market. Does a
classroom really need accelerated 3D graphics, six PCI slots, a 30 GB
hard drive, a 19" display, and Windows 2000? No. The iLC would have
all that a classroom would need - and nothing that it wouldn't. With
such a low price, it would also be ideal for cash-strapped college
students.
With an attractive case, a low price, and an aggressive ad
campaign designed to show people that web browsing, email, and word
processing do not need a gigahertz chip or Microsoft Windows, and
some luck, Apple may be able to take a larger slice of the beginner
and education pie.
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