Letters on Rescuing the CubeOct. 6, 2000 - Dan Knight The response to How to rescue the Cube
has been impressive. It seems I'm far from alone in believing Apple
could sell a lot more Cubes at lower prices - some have even
suggested less costly G3-based Cubes.
Steven Poleske writes: - Hmmm. That has to be the best idea I have seen. At those
prices I might even be able to talk the Mrs. in letting me have
one.
I hope someone listens.
Thanks. I hope the right someone is listening.
Liam Gray writes: - I just read your story about How to
rescue the Cube, and while I think you are on track, I think
the best solution might be a high speed G3 rather than a G4. I
have
 read
in a few places that IBM has decent yields on G3s running well
over 500 MHz, but that Apple hasn't used them for fear of lower
end machines running at a higher clock rate than high end
machines. Now that there are dual 500 G4s shipping, maybe they
could justify a Cube running say a 600 MHz G3, which would be
cheaper than a G4, and also produce less heat. Speed would still
be good, and pricing could probably be brought down to the $1499
range, possibly with lower speeds available at lower prices. It
would still be less than a G4, yet slightly higher than an iMac
with slightly better speed to boot. I think that positioning the
Cube as a monitorless iMac is a much better idea than the current
situation where it really doesn't have a position at all. The G3
still has some life in it, and at this late in it's cycle the cost
to performance ratio is pretty good.
Yes, Apple could definitely position a G3-based Cube as a
monitor-free iMac. Good suggestion. Are you listening, Steve?
Mick Weeks writes: - I read your article with great interest as I too was thinking
of ways of rescuing the Cube. My thinking was along the lines of
have a Cube "light" with a fast G3 processor. However, the
stumbling block across which I came was how this would affect iMac
sales. Pricing a cube with either a G3 or G4 among the various
iMac models could prove somewhat tricky as they would offer the
same limitations on expandability with the exception of monitor
size.
Maybe the iMac could have gone low end with a $599, $799, $999
configuration and left the $1199-$1799 price points to the
monitor-less G3/G4 cubes. Just thinking out loud. I enjoy reading
your site. Keep up the good work.
The econoCube has several natural markets that don't compete with
the iMac: - People who want a small, quiet, unobtrusive machine with a
flat panel display.
- People who want an inexpensive, powerful computer to use with
a 17" or larger monitor.
- People who want to set up servers that run headless or share
monitor, mouse, and keyboard with a KVM switch.
Apple has missed the boat in these areas. A lot of us would love a
new computer, already have a large monitor, and don't want to spend
$1,599 and up for a lot more expansion options than we'll ever
need. If anything, cheaper Cubes would destroy the market for the
remaining single processor Power Mac G4.
Peter Jackson writes: - My take is that I can see Apple dropping the prices of the
current Cubes. The 450 Cube to $1599 and the 500 MHz Cube to
$1999.
I believe this price drop may happen in time for Christmas
shopping season.
I don't see Apple coming out with any lower MHz Cube model.
I do wish that Apple would come out with a subnotebook for under a
$1000. A lot of us just need the features of a Palm, great word
processing, email and the Internet.
Thanks for your great article and analysis.
I'd love to see an $1100 Cube also.
I'm personally waiting for a PowerBook with a 1280 x 1024 screen,
but that doesn't mean I'd complain if Santa brought one for
Christmas. You're right on target with the subnotebook. Apple is completely
missing one of the hottest markets in portable computing.
Ryan Cohen writes, - I read your Cube article. I still think that two other big
problems with the Cube are expandability and ergonomics. There are
no slots for adding cards, the power supply is a relatively huge
brick that dwarfs the Zip 100's "wall wart", and there's no
microphone input (I think there's no mic input, I'm not sure).
The Cube's a cool piece of industrial design, but I doubt Apple
would offer a cheaper Cube. Such a Cube would step on the iMac's
toes a little too much. Apple, right now, is very much a
dictatorship, and I'm thinking that Emperor Steve himself sees the
Cube on a price/performance level above the iMacs. :-)
For expandability, Apple makes the larger Power Mac G4. The Cube
is for people who want an elegant computer, not something to tinker
with. As time goes by, I find myself leaning in that direction. There
is a huge market filled with people who don't need expansion. I don't understand your comment on ergonomics. The Cube is no more
or less ergonomic than the Power Mac or any other computer-in-a-box.
It is, however, very attractive.
Tim Robertson writes: - Since day #1, I have been bemoaning the price of the Cube. And
from day #1, I have been saying "Why don't Apple simply drop a 350
MHz G3 chip in it, call it a monitor-less iMac, and sell it for
$799?"
They sell the bottom-rung iMac for that price, but this would be
even cheaper for Apple as there is no monitor. So the price should
be a no brainer.
We both know they won't go for it, though....
Alas, you're probably right. But at least we've suggested it as
one way Apple can turn the apparent liability of the Cube into an
asset by making more affordable versions. Beyond that, the ball is in
Apple's court.
But the question remains, will Apple make the Cube both cool and
affordable? See also A
proposal to fix the Cube, Charles W. Moore, Applelinks, 10/5.
"...I would even go farther and suggest that Apple use IBM's new
750cx G3e chips in the lower end Cubes...." - <discuss
this article on MacSlash>
- <back to the
original article>
Dan Knight has been using Macs since 1986,
sold Macs for several years, supported them for many more years, and
has been publishing Low End Mac since April 1997. If you find Dan's articles helpful, please consider making a donation to his tip jar. Recent Mac Musings- No High Definition iTunes Video for You, 11.19.
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