iNews Review

Half of US Homes Have Apple Products; New iPad Durability, Heat, and Battery Life; and More

This Week's iPad, iPhone, iPod, and Apple TV News

Compiled by Charles Moore and edited by Dan Knight - 2012.04.02

Mac notebook and other portable computing is covered in The 'Book Review, and general Mac news is in Mac News Review.

All prices are in US dollars unless otherwise noted.

News, Reviews, & Opinion

Rumor Roundup

Apps & Services

Accessories

Presentation & Protection

iPod Deals

These price trackers are updated every month.

News, Reviews, & Opinion

Half of US Households Use Apple Products, 10% More Plan To

CNBC Economics Producer Jodi Gralnick reports that one-half of all US households own at least one Apple product, according to CNBC's All-America Economic survey, meaning that there are more than 55 million homes with at least one iPhone, iPad, iPod, or Mac - and 10% of the remainder planning to climb on board the Apple train this year. Gralnick also notes that the average Apple-using home has three Apple devices, and the overall average US household has 1.6 Apple devices, with almost one-quarter planning at least one more purchase in the next year.

Without Tim Cook, the New iPad Could Have Cost $5,000

International Business Times' Surojit Chatterjee says that when Steve Jobs decided to step down as CEO, it was no great surprise that Tim Cook was chosen to serve as the new CEO. Coming over from IBM and Compaq, Cook had served as Jobs' right hand at Apple for more than 14 years, initially joining the company's operations team as senior VP, but quickly advancing to worldwide head of sales, Chief Operating Officer and head of the Macintosh division. Cook had served as either Apple's official interim CEO or effective head of the company during Steve Jobs' three medical leaves of absence since 2004.

Chatterjee notes there was plausible concern as to whether he could follow Jobs' visionary approach running Apple, and while Cook may not be the visionary Steve Jobs was, it's safe to say he's doing a pretty good job, and that moreover, according to Business Insider, the iPad would have cost $5,000 instead of just $500, if it weren't for Cook.

"Cook was able to figure out logistics and manage the supply chain so Apple could earn those fat margins. This isn't the first time we've heard people marvel at Cook's operation ability, but it was the best phrasing for it we've ever heard."

iPad 3 More Durable than iPad 2?

Apple's new iPad 3 trumped its predecessor in a series of dropped tests. GizmoSlip, a newly launched YouTube tech blog, has performed drop tests on numerous devices including both generations of Apple's flagship tablet. While the iPad 2 failed to survive even a 3' drop on its corner, the new iPad 3 survived the same drop - but at 4' as well as a drop on its back, also from 4'. Despite the iPad 3 failing the last drop on its face, it still proved more durable than the iPad 2.

As consumers weigh the advantages of purchasing an iPad 3 over over keeping an older generation iPad or purchasing it at a discounted price, durability may prove to be a deciding factor for many. If you want to see the iPad drop tests, you can check them out here:

GizmoSlip gives away the devices that survive and destroys the devices that fail their drop tests. They are currently giving away an iPad 3 and a PSVita. To sign up to win either device, all you have to do is subscribe to their YouTube channel and newsletter.

Why the iPad 2 Is Better Than the New iPad

TG Daily blogger renderle says he had simply assumed the iPad 3 would be better than the iPad 2, but sometimes it makes sense to consider that newer doesn't necessarily mean better, a thought thread sparked by a reader who reported buying a third-generation iPad, taking it home, comparing it to his old one and concluding that the iPad 2 was better, and by a number of other iPad 2 owners who told him they ended up returning their Retina iPad because it wasn't enough of an improvement.

renderle observes that while the iPad 2 was a nice improvement over the first iPad - lighter sleeker, with optimized performance, the new iPad's key feature is its very high resolution screen, which is gorgeous, but weighed down by some major downsides such as much greater processing muscle to push all those pixels, and file sizes and streams so much larger that they eat up data plans in a jiffy, and there's little real point to having 4G data support if you can only use it the first two or three days of the month, or if it costs a small fortune to use it on a continuous basis, with bandwidth requirements essentially removing the 4G benefit.

Without visiting disputed reports that the new iPad, he notes that there are undeniable issues with the greater weight of the new slab and its battery life, which in real-world use is about 8.5 hours for the iPad 2 and just under 7 hours for the new iPad 3, and that some Ultrabook notebook computers boast more battery life than that.

He notes that clearly, if you are an iPad 2 user you already have the better product.

Is 16 GB Enough to Support the Retina iPad?

Business Insider's Steve Kovach reports that while his new iPad gets kind of warm after using it for a few minutes, it's not as bad as Consumer Reports and others are making it out to be, but he has encountered a new, very real problem: Now that developers are catching up and updating their apps to match the new iPad's Retina display, he's already running out of space due to the fact that many iOS apps are a lot larger now that they support Retina-quality graphics.

Kovach says that when he bought his iPad, he went with the cheapest one possible - the 16 GB WiFi model. Now he's worried that 16 GB won't be enough for all the high-resolution content he'll be downloading. However, he says he still doesn't think paying Apple an extra $100 for the 32 GB iPad is good value, so he'll stick with his 16 GB iPad and make an effort to constantly manage content in order to conserve as much storage as possible, but for someone like him who likes to keep stuff forever, it's really annoying.

New iPad's Storage Doesn't Add Up

CNET Rick Broida says he's no math genius, but he knows when he's being shorted, noting that when he unwrapped his new iPad and checked the settings, it showed a total storage capacity of 28 GB - not the 32 GB he paid for. So what happened to that extra 4 GB of space? Was his iPad defective? Was Apple trying to pull something?

Nope and nope.

The storage shortfall is the result of a math calculation oddity that dates back to the early days of hard drives - really confusing math involving binary versus decimal, bits versus bytes, and how storage makers define a gigabyte versus how many actual bytes are available, with computer storage having long been rounded up to even and/or familiar numbers.

Publisher's note: This has absolutely nothing to do with bits vs. bytes, and it certainly is not news. As Apple clearly notes in the iPad's technical specifications, "1 GB = 1 billion bytes; actual formatted capacity less." The same situation applies to hard drives, SSDs, flash memory cards, and MP3 players. One billion bytes ≈ 0.93 GB, so 32 billion bytes ≈ 29.8 GB. (It's a bit worse with terabyte hard drives, where one trillion bytes ≈ 0.91 TB.) An additional factor is that some of that space is used when the drive is formatted. As Storage Review puts it:

"Some portion of the space on a hard disk is taken up by the formatting information that marks the start and end of sectors, ECC, and other 'overhead'. For this reason, a hard disk's storage total depends on if you are looking at the formatted or unformatted capacity. The difference can be quite significant: 20% or even more."

Let's be grateful that we only lose 12.5% of rated capacity! dk

10 Reasons Some Customers Are Not Happy with the New iPad

International Business Times' Sangeeta Mukherjee notes that while the latest iPad is undeniably one of the best devices produced by the Cupertino-based company, user feedback has not been entirely positive.

Issues that have been bothering users include:

  1. Heating issues
  2. WiFi issues
  3. Sleep/wake problem with 3rd party cases
  4. Third-party docking cables not working
  5. Takes longer to charge
  6. Bigger apps eating up to three times the iPad's storage space due to the HD screen
  7. More fragile
  8. A heavier and thicker device
  9. Quick depletion of 4G data quotas
  10. FaceTime does not work with LTE

Publisher's note: As noted below, the new iPad is no hotter than Android tablets. As noted in last week's iNews Review (and below), the battery has 70% more capacity and thus takes 70% longer to charge, just like it takes longer to fill a 25 gallon gas tank than a 15 gallon tank from the same pump. Most new apps are only slightly larger due to higher resolution graphics, and 1080p video need not take 3x as much storage space as 720p video - for instance, 1080p iTunes video files are only slight larger than 720p files due to improved compression.

The new iPad has not been shown to be more fragile than the iPad 2; SquareTrade only speculated that it might be. "Heavier and thicker" is a necessity with a 70% higher capacity battery - without it, the new iPad would only have 6 hour battery life instead of 10. Being able to use your bandwidth quota more quickly is something of a bogeyman, as that's more a matter of choosing to view higher definition streaming video than anything else, which is a user choice.

Finally, it makes no sense that FaceTime still doesn't work with 3G, let alone 4G. FaceTime uses about 3 MB per minute (or 400 kb/s) of bandwidth, and for the most part 3G supports 400 kb/s upload speeds. With improved video compression, it should be feasible to do FaceTime over 3G. dk

New iPad Heat Levels Are Comparable to Android Tablets

PCWorld's Melissa J. Perenson notes that reports indicate that the new iPad does run hotter than does the iPad 2. But does it run hotter than other tablets?

She observes that while the new iPad did run hotter than the iPad 2 in lab testing, the difference wasn't great, and PC World could not replicate the disturbingly high temperatures that some sources have reported, nor was it dramatically warmer than either the Asus Eee Pad Transformer Prime or the Samsung Galaxy Tab 10.1 LTE, even though its battery has a substantially higher milliampere-per-hour (mAh) rating than theirs do. Ms. Perenson concludes that based on these findings, anxiety over the new iPad's heat generation is unwarranted.

New iPad Slow to Recharge, Barely Charges During Use

PCWorld's Melissa J. Perenson reports that lab testing shows the third-generation iPad has some charging challenges, indicating that the new iPad charges only minimally while in use, a particularly problematic shortcoming because the new iPad battery is slow to recharge. Perenson observes that of 43 tablets PCWorld has tested, the third-gen iPad takes the longest to recharge its battery fully - almost six hours - and suggests that these results should be of concern to anyone considering the new iPad, since its lengthy recharge time and its extreme slowness to charge while in use give highly mobile users reason to question its travelworthiness.

Publisher's note: The new iPad battery has two-thirds more capacity than any competing product, so it's going to take two-thirds longer to charge from the same power source. Curiously, the Samsung Galaxy Tab 10.1 takes nearly as long to achieve a full charge as the new iPad, despite having only 60% as much capacity. dk

iPad Battery Allegations Are Unwarranted

Macworld's Lex Friedman contends that the new iPad's battery is fine, despite reports suggesting that it suffers from a couple of battery-related issues. Friedman says Macworld's in-house research concludes that the third-generation iPad's battery works as designed, and customers needn't fear harming the battery by overcharging it. He contends that DisplayMate Technologies' Dr. Raymond Soneira is mistaken in his belief that the new iPad's battery is flawed because he believed that it wrongfully indicated its battery indicator shows 100% charge when in fact it's closer to 90% full, and likewise in his allegations that Apple says that leaving your iPad plugged in for too long could harm the battery's longevity, noting that while Apple has declined to comment, its own guide to charging the iPad's battery makes no reference to an overcharging risk.

Publisher's note: The charge indicator on the iPad and other iDevices is apparently calibrated to report 100% when the battery has sufficient charge to meet Apple's claimed usage time, not that the battery itself is charged to 100% of its capacity. Think of it like a pitcher that holds a half-galllon of iced tea - there's always room for a bit more than a half-gallon, but they key is that it holds at least the half-galllon claimed. Kudos to Apple for giving us the more meaningful statistic - unlike, say, the Motorola mobile PCs I use in my part-time job as Kohl's, where it will report 100% when a battery may only hold 5 minutes worth of charge, because that is that full capacity of that particular battery. dk

Battery Life of the New iPad

AnandTech's Anand Lal Shimpi has posted a brief report and graphic on battery life of the new iPad, noting that despite a huge increase in battery capacity, battery life seems to be a bit lower than the iPad 2 - but an upside is that if you're on Verizon's LTE network and use the iPad as a personal hotspot, it will last roughly 25.3 hours on a single charge with the display turned off.

More on the New iPad Retina Display's Power Consumption

Hardmac's Lionel says that the new iPad's 2560 x 1600 LCD Retina display requires four times more diodes to power and a backlighting system able to deliver more intensity, which is the reason Apple had to increase the thickness and the size of the battery, which he says clearly suggests that LCD technology is probably showing its limits, but the replacement technology, OLED, is not ready yet to offer equivalent definition and reliability.

Cloud Operating System Takes Shape

Technology Review's Tom Simonite reports that Cloud storage company Box says it can offer a universal data store to unite data spread across different mobile apps, with a new service launched Wednesday called OneCloud (see below) being the first step toward that vision. OneCloud enables certain business apps for the iPad and iPhone to use Box's cloud storage instead of a device's own storage to save and retrieve files.

The report says that so far, 31 apps have been approved to use OneCloud, including the document-editing app QuickOffice, note-taking app PaperPort Notes, and document-signing app Adobe EchoSign. Files in Box storage can also be accessed on desktop computers and through a Web browser.

Publisher's note: Not much new here. Dropbox has been doing this for years, and there are a host of iOS apps that are already compatible with it. And, of course, we also have Apple's iCloud service (which requires iOS 5, OS X 10.7.2 Lion, Windows Vista SP2, or newer). OneCloud brings some new features to the table, but its far from unique in offering cross-platform data storage. dk

Rumor Roundup

Apple Planning a 5" Retina Display Device for 2013?

Japanese Apple blogsite Macotakara's danbo says that according to reliable Chinese source, one of Apple's LCD suppliers seems to be developing a 5" Retina Display.

The 5" Retina Display product expected to be released in 2013, with a display resolution of 1600 x 960 pixels (800 x 480 by legacy measure) or 1280 x 960 pixel (640 x 480).

Publisher's note: The iPhone 4S has a 330 ppi display and is typically used at a distance of about 11", while the new iPad has a 264 ppi display and is used at roughly 16" distance. Assuming a 5" Retina Display would be used at approximately 12-13", we'd be looking at something in the 280-300 ppi range. Assuming an iPad-like 4:3 screen (4" x 3" for a 5" diagonal), that would mean a resolution in the 1200 x 900 range, well within what this article suggests. dk

Apps & Services

Introducing Box OneCloud: Experience Productivity from Anywhere

PR: Box OneCloud brings together all your mobile content into the secure Box cloud. Experience productivity from anywhere and accelerate your business with a collection of mobile apps that integrate with Box to simplify and extend your workflow, while keeping content centralized on Box.

Edit Documents Without the Laptop

Editing apps like Quickoffice make it simple to edit Word, Excel and PowerPoint files from the road. Make important changes from your mobile device and save back to your Box account automatically.

Leave Feedback Instantly

Adding annotations to key documents in the field or the board room is a breeze with productivity apps like PDF Expert from Readdle. Draw, highlight and make notes on files, then save back to your Box account so the whole team's aligned.

Take Ideas to the Next Level

With note-taking apps like PaperPort Notes from Nuance Communications, capturing ideas and to-do items while on the go is easy. Tools like voice dictation and recording keep you productive when typing isn't an option.

Say Good-bye to Faxes

E-signing is a breeze with apps like Adobe EchoSign, so you never have to worry about signing and faxing contracts again. Open, sign and send along right from your iPad.

Now available on iOS, Box OneCloud offers more than 30 partner apps like AutoCAD WS, Coaxcion, SlideShark and Podio that have built integrations with Box for iPhone and iPad. Download the app to see them all or visit the Box Apps Marketplace.

Enterprise admins can deploy Box OneCloud partner apps in bulk using Apple's Volume Purchasing Program or the new Apple Configurator.

TomTom Offers Fleet Management on iPad and Android Tablets

PR: TomTom has released an updated version of its Webfleet Mobile fleet management app, extending use to tablets and making fleet management more accessible for managers on the move.

Webfleet Mobile gives businesses the flexibility needed to inform customers at all times and operate an efficient vehicle fleet and workforce.

New functionality allows users to view details for all current orders, manage workflow and meet service agreements. New jobs can be sent straight from the smart phone or tablet to a field workers TomTom PRO device, providing them with all critical information about the job. Webfleet Mobile displays an accurate time of arrival, which can be used to inform the customer.

"The latest version of Webfleet Mobile aims to make the service even more accessible for business users by using devices they already carry with them, regardless of whether they are in the office, at home or on the road," says Thomas Schmidt, Managing Director TomTom Business Solutions. "Tablet usage is growing rapidly, accounting for around 30 per cent of non-PC internet traffic worldwide, and we realise many of our customers utilise this technology as a key business tool. Order management functionality ensures workflow is never disrupted, providing peace of mind that high standards of service and productivity will be maintained."

TomTom's LiveTraffic website
TomTom's LiveTraffic website shows an accident (red symbol) near Low End Mac headquarters.

Webfleet Mobile 1.2 also displays tracks on the map for selected trips by date and vehicle.

Available across 21 countries in Europe, North America, Australia and South Africa, the app supports seven different languages Dutch, English, French, German, Italian, Portuguese and Spanish and is available in app stores for TomTom's 15,000 business customers.

Webfleet Mobile 1.2 is available for download in the Apple App Store and Android Market, priced €7.99, $9.99, or £6.99.

NextWorth Refer-a-Friend Device Trade-in Bonus Program

PR: While many are still trading in older iPads for the new one, NextWorth is making trade-in offers even sweeter with its new Refer-A-Friend program.

NextWorth, which deals in consumer electronics upgrades and trade-ins, says that through the new Refer-A-Friend, consumers are given an incentive to spread the word about this environmentally responsible and financially rewarding program! The Refer-A-Friend program allows people to receive a $10 bonus for any customer they refer to NextWorth who sends in an order with an inspected value greater than $50.

Registering for the Refer-A-Friend program is easy. Customers trading in used electronics are given the option to sign up as they go through the checkout process, or can sign up directly from NextWorth.com. A custom URL and promotion code is provided, and the service allows customers to easily and automatically refer friends using their Facebook, Twitter or email contacts.

"Encouraging satisfied users to spread the word not only rewards our already valued customers," says Jeff Trachsel, CMO of NextWorth, "it also helps to inform new customers about NextWorth so they too can start doing the right thing for the environment while earning money for their used gadgets, games and movies."

Customers trading in used electronics are given the option to sign up as they go through the checkout process, or can sign up directly from NextWorth.com. A custom URL and promotion code is provided, and the service allows customers to easily and automatically refer friends using their Facebook, Twitter or email contacts.

The Refer-A-Friend program is actively running, and NextWorth currently accepts items from the following categories for trade-in: iPhones, iPods, iPads, smartphones, cellphones, MP3 players, tablets, point and shoot cameras, digital SLR cameras, e-readers, game consoles, GPS devices, laptops, movies, video games, and calculators.

Accessories

Logitech UE AirPlay Speaker Offers Effortless Streaming from iTunes, iPhone, iPad, or iPod touch

PR: Logitech has introduced the Logitech UE Air Speaker with Apple's AirPlay. Now you can stream uncompressed music from iTunes or an iPhone, iPad, or iPod touch connected to your home's WiFi network to a Logitech UE speaker that delivers high-quality audio with a big sound stage boosted by dual tweeters and woofers.

Logitech UE AirPlay SpeakerThere's a new breed of music fans whose iPad and iPhone devices are at the center of their listening activities," says Rory Dooley, senior vice president of music at Logitech. "We created the Logitech UE Air Speaker to give those people a great audio experience that combines effortless streaming with fantastic sound. With its stylish, modern design, easy setup, and excellent sound, the Logitech UE Air Speaker looks and sounds phenomenal in any room in the house."

With Logitech UE, it's about delivering pure, undiluted music wherever you want to listen. Combining Logitech's experience in home audio with the Ultimate Ears heritage of delivering great quality sound directly into music lovers ears, the new Logitech UE Air Speaker offers superior functionality in a stylish design. The Logitech UE Air Speakers subtle curves and handsome piano-black finish look great in any room, while its custom-tuned acoustics deliver a big soundstage with impressively detailed stereo sound.

To set up, dock your iPad, iPhone, or iPod touch, follow the onscreen instructions to download the Logitech UE Air app, enter your WiFi network password and you're ready to go. After that one time setup process, any iPhone 4s, iPhone 4, iPhone 3GS, iPod touch (2nd, 3rd or 4th generation), iPad, iPad 2, or iPad (3rd generation) with iOS 4.2 or later, or any Mac or PC on your network with iTunes 10.1 or later is instantly connected. Plus with the Apple Dock Connector, you can charge your iPad, iPhone or iPod touch while you play music.

The Logitech UE Air Speaker has been named an International CES Innovations 2012 Design and Engineering Awards Honoree in the Wireless Handset Accessories product category.

The Logitech UE Air Speaker is expected to be available in the US and Europe beginning in April 2012, for a suggested retail price of $399.99.

New 8-Port USB Hub Provides Universal Charging for iPads, Tablets, and Smartphones

PR: For the first time, there is a truly universal USB charging device that not only provides optimal charging for iPads, tablets, and smartphones, but can be updated as new devices become available.

Charging large numbers of different devices is a significant challenge for schools, hospitals, businesses, and others, and the idea of a universal charger has long been elusive because of the variety of configurations using USB.

Datamation Systems USB charging stationWith new technology from Cambrionix - a leader in USB technology solutions - Datamation Systems offers the latest addition to its suite of charge, sync, security, and storage products for iPads, iPods, iPhones, Android/Windows tablets, and other devices.

This professional USB charging station identifies the correct charge profile for each connected device drawing on its library of charging configurations. The library can be updated in the field as supported configurations are added, making it future-proof.

"Using the right charging profile helps maintain battery performance and extend the life of your device," says Joe Mazza, Datamation Systems Vice President. Trade shows, conference centers and tech centers have been asking for this for a long time.

Datamation Systems will be introducing several versions of this new technology: a charge-only hub (DS-IP-8-UC), a version that charges and syncs communication to each USB port (DS-IP-8-USC), and a larger 16-port configuration. These can be daisy-chained for even larger arrays. They will work as standalone devices or be incorporated into transport cases, cabinets, and carts. The hubs can also be built into kiosks, lockers, and other applications. Datamation Systems is happy to provide components to OEMs looking at these applications.

These new charging systems and other products will be available from resellers or directly from Datamation Systems. Additional information can be found at Datamation's iPad and Tablet webpage.

Protection

Solapad: Solar Power for Your iPad

SolapadPR: Domark International Inc.'s wholly-owned subsidiary Solawerks Inc., just announced that the Company is developing a version of its Revolutionary Solapad iPad cover with space age hard rubber type material so that the fragile iPad can be used in rugged environments. Solawerks management believes offering this new more rugged version of the Solapad will increase market share significantly.

The new Solawerks Solapad is an electronic sleeve manufactured specifically for all versions of the Apple iPad. The Solapad contains a large, high-efficiency solar panel on its back, plus an additional internal battery to keep the iPad charged at all times. Future versions of the Solapad are being engineered to incorporate other items and capabilities that are designed to make a customers iPad much more powerful and functional.

The Company believes the popularity of the hot new iPad accessory is partially driven by Apple's record sales of the new version of the iPad that some are calling the iPad 3.

USB Fever PU Leather Case USB Fever PU Leather Case with Bluetooth Keyboard for New iPad

PR: This solution to turn your new iPad into a laptop substitute comes with a faux leather case and a built-in Bluetooth keyboard. Just to connect the 30 pin dock connector to iPad, pair them, and you are set to use your iPad 2 more like normal laptop.

Features:

  • A Protective Leather Case for your iPad
  • A stand case for your iPad
  • A wireless keyboard for your iPad
  • Magnet Enclosure

This case is suitable for: Apple iPad 3rd generation

Notes: This is not made of Genuine Leather, it is made of PU.

$39.99

USB Fever OEM iPad PU Leather Case with Detachable Bluetooth Keyboard

USB Fever OEM iPad PU Leather CasePR: This leather case is a solution to turn your iPad into a laptop substitute as well as a convenient tablet. The detachable Bluetooth keyboard means if you just want to have a leather case for your iPad 3, just detach the keyboard. Whenever you need a keyboard for your iPad, just put it back.

Features:USB Fever OEM iPad PU Leather Case

  • A Protective Leather Case for your iPad
  • A stand case for your iPad
  • A detachable & wireless keyboard for your iPad
  • Magnet Enclosure

This case is suitable for: iPad 2 and iPad third-generation (the new iPad)

Colors Available: Black

Notes:

  • This is not made of Genuine Leather, it is made of PU.
  • This is a third party product, not original product from Apple Inc.
  • This case is only suitable for iPad 3 & 2

$52.99

Amzer Sells Over 12,000 New iPad Cases in 3 Days, Adds 40 Accessories for New iPad

PR: With the recent announcement of over 23 products for Apple's new iPad on March 8th, Amzer is once again expanding their product-line, with 40 new compatible accessories.

Sales figures show that Amzer has already sold over 12,000 cases for the new iPad in less than 72 hours after the tablet first released. "We're constantly working on adapting our products to the real-life situations people face everyday and taking steps towards integrating them for improved functionality with the new iPad," says Amzer CEO Pinakin Dinesh.

The Reserve and Trifecta Collection are scheduled to release soon and a variety of other protective cases have also hit markets recently. Over one million Silicone Skin Jelly cases for the iPad 2 already been sold and Amzer remains one of the few manufacturers able to provide comprehensive product-lines for the newest mobile devices on launch.

The Amzer Silicone Skin Jelly Case is available in 10 colors. Designed to mix both style and protection into a form-fitting case, the Amzer Jelly is also highly-resistant to breakage and features dual-layer corners for added drop protection. "With the immersion of tablets into the core lives of so many, protective accessories are practically essential in helping people stay connected," says Dinesh.

For those who prefer all-around damage prevention, the Amzer Ballistic Nylon Pouch and Neoprene Sleeve fit the bill for any situation. Amzer TPUs have the high-gloss look of a hard case with the flexibility and shock absorption of a silicone, while the Shell Portfolio case allows handsfree use of their tablet without the added bulk. Amzer Tablet Mounts for headrests, dashboards and windshields will also be launched for handsfree experience while traveling.

All protective accessories including the Anti-Glare Screen Protector also feature precise cutouts for full access to features on the new iPad.

Products will be available from Amzer.com, Ingram Micro, Amazon.com, and various retailers/distributors worldwide.

Macally Introduces 17 Cases for New iPad

PR: Macally has introduced their new line of cases for the New iPad.

"We are so proud to introduce seventeen new multifunctional cases for the New iPad, says Macally VP Sales & Marketing Joey Ang."

The new cases come in several new colors, new materials and an array of designs to choose from.

BookStand3BookStand3 Protective Case with Stand for the New iPad

Premium Faux Leather folio with soft lining to provide optimum protection, Folding cover holds the iPad in upright position for viewing and typing, perfect for movie or handsfree calling, Form fitting snap on design for easy iPad removal, Ultra slim and lightweight construction designed for maximum portability, compatible with iPad 2 and iPad 3rd Generation.

Colors: Black, Pink exterior/Gray interior, Gray exterior/Light Gray interior

MSRP $49.99

BookStandDB Flexible Hard Shell Case for the New iPad

Form fitting flexible edge for quick and easy iPad removal, Durable hard shell case to provide maximum back protection for your iPad, Folding cover holds the iPad in upright position for viewing and typing, perfect for movie or FaceTime calling, Non-slip ridged surface for a secure grip, compatible with iPad 2 and iPad 3rd Generation.

Colors: Black/Gray - White/Gray

MSRP $49.99

CoverMate Clear Hard Shell CaseCoverMate Clear Hard Shell Case with Audio Amplifier and Black Detachable Front Cover

Features an unpowered amplifier to enhance audio from iPad speaker, Black iPad cover with built in magnetic on/off switch, Folding cover holds the iPad in upright landscape position for viewing and typing, perfect for movies or hands free calling, detachable cover to accommodate user preference, durable clear hard shell case to provide maximum back protection for your iPad, compatible with iPad 2 and iPad 3rd Generation.

MSRP $39.99

MagCover3 Magnetic Snap on Case & Stand

Premium faux leather folio with soft inner lining to provide optimum protection, Adjustable upright viewing angles to accommodate users preference indicator, Magnetic snap-on design for quick and easy iPad, Case cover with built-in magnetic on/off switch.

Colors: Gray, Purple, Green

MSRP $49.99

ShellStand3 Rotating Folio Case & Stand for the New iPad

Rotatable design for both landscape and portrait view, Durable lightweight cover, Hard shell interior for optimum protection, Functions as a protective travel case, as well as a viewing stand to Improve typing and viewing comfort, Case cover with built-in magnetic on / off switch, compatible with iPad 2 and iPad 3rd Generation.

MSRP $49.99

SlimCase Slim Folio Case & Stand for the New iPad

Adjustable upright viewing angles to accommodate users preference, Stylish brushed finish with soft lining gently protecting your iPad against dust and scratches, Form fitting snap on design for easy iPad removal, Case cover with built-in magnetic on/off switch.

Colors: Black, Pink, Blue

MSRP $49.99

SmartCase3CSmartCase3C Protective Case & Stand with Audio Amplifier designed to work with Apple's Smart Cover

Designed to compliment Apple's Smart Cover with enhanced protection for your iPad, securely locks Smart Cover in place and prevents it from detachment, Durable hard shell case to provide maximum back protection for your iPad, features an unpowered amplifier to enhance audio from iPad speaker.

Colors: Clear, Black, White

MSRP $19.99

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