iNews Review

New iPad Has 1 GB RAM and Is Mostly Battery, iPad 2 Breakage Statistics, New iPad Cases, and More

This Week's iPad, iPhone, iPod, and Apple TV News

Compiled by Charles Moore and edited by Dan Knight - 2012.03.19

Mac notebook and other portable computing is covered in The 'Book Review, and general Mac news is in Mac News Review.

All prices are in US dollars unless otherwise noted.

News, Reviews, & Opinion

Rumor Roundup

The Competition

Apps & Services

Accessories

iPod Deals

These price trackers are updated every month.

News, Reviews, & Opinion

Grandpa's iPad

This is a hoot. The 30 second video's dialogue is in Dutch, but it doesn't matter. You'll get the drift.

New iPad: More System Memory, No Additional CPU Speed

iPad 3 Geekbench scoresThe Vietnamese blogsite Tinh T  has gotten hold of a third-generation iPad and run Geekbench software to measure its performance. It turns out that the biggest change is that the third generation machine is equipped with 1 GB of RAM, double the the iPad 2's memory capacity and quadruple that of the original iPad, while the A5X CPU is still clocked at 1 GHz.

Consequently, what with the new, ultrahigh resolution display likely to be a memory-hog, anyone upgrading from an iPad 2 and expecting a significant performance boost is likely to be disappointed in that aspect, as the Geekbench score is almost the same as for iPad 2.

Who Should Buy the New iPad (and Who Shouldn't)

Cnet's Donald Bell has posted a commendably sensible, dispassionate analysis of whether it makes sense to upgrade to Apple's third-generation iPad or not, noting that the new tablet is beautiful, but it might not be the perfect fit for everyone.

iPhoto: Why Give Away Something You Can Sell It?

Hardmac's Lionel notes that with the new iPad, one of the main announcement was that iPhoto has been developed for iOS and represents real progress compared to the default photo app that comes on all iOS devices, constituting one more step in increasing the ability of the tablet to produce content to make it even more autonomous.

However, he says he and his colleagues were disappointed to discover at the end of the presentation that it is selling for $4.99 on the App Store and is not even preinstalled on the new tablets, noting that until now, the latest version of iLife has come installed on every new Mac, but apparently Apple is not giving away anything for iOS. "After all why give away something that you can sell?"

It also makes him apprehensive that iLife could soon disappear from the Mac and be available only through the Mac App Store without the "free" update included in the price of the new Mac.

iPad 2 Far More Likely to Break Than Original iPad

PR: SquareTrade's Peter Pachal says that if you're on the fence about whether to buy a new third-generation iPad or pick up an iPad 2 now that it's cheaper, you might want to seriously consider getting an AppleCare+ protection plan. Pachal notes that a new actuarial survey conducted by independent warranty provider SquareTrade shows that Apple's tablet has become more breakable over the past two years, with the iPad 2 3.5 times as likely to break due to accidental damage as the original iPad.

2012 iPad Breakage ReportSquareTrade surveyed 50,000 iPad owners, with 9.8% of iPad 2 owners reporting accidental damage to their tablet in the first year compared with 2.8% of iPad 1 owners.

While no definitive reason for the greater incidence of accidental damage with iPad 2 was identified, Pachal says possible suspects would be:

  1. Design: Besides being thinner, the iPad 2s glass is exposed slightly above the bevel, while on the original iPad, the aluminum frame protected it more efficiently. In addition, the curved edge of the iPad 2 makes an impact much more likely to damage the screen compared with the iPad 1's flatter edge.
  2. [Ironically} - the Smart Cover: The survey observes that Apple's Smart Cover, introduced with the iPad 2, "may be contributing to breakage rates" instead of preventing them, noting that some owners have tried to "grab" the Smart Cover on a falling device, which can make the situation worse since the cover attaches magnetically, and isn't intended as a fall protector. Further evidence is that of the iPad 2 owners surveyed, 72% had some kind of cover on the tablet when they broke it, with 33% of those using a Smart Cover.

The top-five causes of iPad breakage reported by respondents were:

  • Dropped during use - 54%
  • Falling off a table - 15%.
  • Car-related incidents - 11%
  • Misuse by a child - 8%
  • Damage caused by pets - 1%

Clarifying Display Issues on the New iPad

PR: NPD DisplaySearch Blog's Richard Shim notes that the new iPad revision Apple announced last week has several new noteworthy features including an A5X processor, its iSight 5 megapixel camera (similar to the 8 megapixel one used in the iPhone 4S), voice dictation capability, 4G LTE cellular connectivity, but the highlighted and most anticipated feature is the display, which at 2048 x 1536 pixels has a pixel density of 264 ppi, twice that of the iPad 2.

Shim notes that while Apple is calling this a Retina display, its pixel density is actually significantly less than that of the iPhone 4's Retina display, which is 326 ppi. However, since "Retina Display" is a marketing term with no specific definition, Apple is able to use it however it wants.* He also observes that another term Apple seems to be applying loosely is IPS, which stands for in-plane switching, a wide viewing angle architecture. However, it is likely that some of its suppliers are using fringe field switching (FFS) rather than IPS. So, perhaps retina display really means high performance display.

The display has been a challenge to manufacture, Shim reports, noting that according to NPD DisplaySearch's research, Sharp, Samsung, and LG Display are all suppliers of the new display, and that the situation at Sharp has been a major source of speculation ever since the company announced a new strategy for producing oxide TFT displays last April.

"Our understanding is that Sharp has been producing samples of the iPad 3 display using IGZO TFTs, but it is not clear whether the quality or manufacturing yields are acceptable to Apple and Sharp," Shim says. "There has been speculation that Sharp has switched back to a-Si TFT production while they work on the IGZO process; meanwhile, our research indicates that Samsung and LG Display are producing the new panels using a-Si TFT. It has been a challenge using this technology, as 264 ppi is believed to be the upper limit of pixel density for a-Si TFT.

"Regardless of the TFT technology, the doubling of the pixel density means a significantly smaller aperture ratio, which means that a brighter backlight is needed. Our research indicates that the iPad 3 panel has at least twice as many LEDs than the iPad 2, which had 36. Even allowing for increases in LED efficiency, this most likely means a significant increase in power consumption for the panel. The slightly larger and heavier case as compared to the iPad 2 suggests Apple is using a larger battery (see below) in order to accommodate the new A5X processor with its upgraded GPU and the high resolution display without decreasing battery life.

"Apple does an exceptional job of making technology relevant to consumers, so it will be interesting to see if consumers get excited about the higher image quality on the new iPad. If so, it could be difficult for Apple to secure an adequate supply of panels, given the manufacturing challenges. The company finally achieved supply/demand parity for iPad 2 shipments in the second half of last year. How quickly panel suppliers are able to ramp up production will be the ultimate determining factor in terms of meeting the typical surge in demand associated with new Apple products."

* Publisher's note: Apple actually does define it: "The Retina display's pixel density is so high, your eye is unable to distinguish individual pixels." There can be no fixed pixel-per-inch definition, since viewing distance is also a factor. Mathematically, one arcminute is about the limit of the human eye's resolution, and according to Richard Gaywood's math on TUAW, the new iPad exceeds that by 23% at the typical viewing distance of 16". dk

New iPad's Most Revolutionary Feature Is Its Battery

ZDNet's Adrian Kingsley-Hughes says that the new iPad's most revolutionary feature isn't the 2048 x 1536 Retina display LCD panel or the 4G LTE connectivity. It's something that you can't see - the battery - noting that between the release of the iPad 2 last year and the new iPad this month, Apple managed to nearly doubled the tablet's battery capacity, taking it from 25 Wh to a massive 42 Wh (measured in milliamps, boosting the battery capacity from 6944 mAh to a monstrous 11,666 mAh), which is why Apple is still able to claim a 10 hour battery life rating even with the power-sucking new Retina display, and it also explains why the new iPad is bigger and heavier than the iPad 2, although the slight increases in size and weight can't account for the massive improvement in capacity.

The New iPad Is Almost All Battery

9 to 5 Mac's Jordan Kahn notes that the new iPad is powered by a 42.5 watt-hour rechargeable lithium-polymer battery with 70% more capacity than the iPad 2's 25 watt-hour battery, with the extra capacity going towards powering the Retina display, LTE-capabilities, and the quad-core graphics in Apple's new A5X chip. The A5X is also rumored to have double the RAM, which would also require additional power. Kahn muses that one unanswered question is whether the new iPads 70% larger battery will take longer to charge.

Publisher's note: The laws of physics don't change, so when using the same power source, whether a standard USB port or Apple's 2.1 Ah power block, the new iPad will take about 70% longer to charge from an equally depleted state. dk

Demand for New iPad Shakes Up Corporate Market

PR: A recent ChangeWave Research survey of 1,604 business IT buyers shows the new iPad is already having a powerful impact on the corporate tablet market.

Going forward, better than one-in-five companies (22%) say they'll be purchasing tablets for their employees during 2nd Quarter 2012, and the percentage reporting they'll buy Apple iPads has jumped to the highest level of corporate iPad demand ever seen in a ChangeWave survey.

Future corporate iPad buyers

A total of 84% of companies planning to buy tablets next quarter now say they'll purchase iPads a 7-pt leap since the previous survey.

The impending release of the new, third-generation iPad is also having an impact on business purchases of tablets made by other manufacturers. The ChangeWave survey shows an across-the-board decline in next quarter buying of tablets from other manufacturers.

corporate tablet demand

Among the competitors, Samsung (8%) is down 2 pts and continues to remain a distant second in planned tablet buying.

Other tablet manufacturers showing a decline in corporate tablet share since the previous survey include HP (4%; down 1-pt), Asus (3%; down 1-pt), Dell (3%; down 2 pts), and RIM/Blackberry (3%; down 2 pts).

Corporate Tablets and Wireless Providers

ChangeWave also asked respondents from companies planning to buy tablets next quarter which wireless service if any their company will be using.

future corporate wireless service providers for tablets

AT&T (30%; up 1-pt) and Verizon (29%; up 1-pt) are in a near dead heat as the top choice for wireless service among companies buying tablets, while Sprint (4%; unchanged) remains a distant third.

NextWorth's Latest iPad Trade-In Values

PR: Now that the new iPad has officially been announced, NextWorth has updated trade-in values for the iPad 2, noting that as of now, only the 16 GB and 32 GB WiFi models have changed in price since Monday, and that consumers can still get $387 for a 64 GB WiFi/3G:

These values reflect devices in "good" condition (not flawless or like new).

Today:

  • iPad 2 16 GB WiFi - $215
  • iPad 2 32 GB WiFi - $245
  • iPad 2 64 GB WiFi - $320
  • iPad 2 16 GB WiFi + AT&T 3G - $302 (Verizon: $278)
  • iPad 2 32 GB WiFi + AT&T 3G - $325 (Verizon: $300)
  • iPad 2 64 GB WiFi + AT&T 3G - $387 (Verizon: $340)

Values on March 5:

  • iPad 2 16 GB WiFi - $278
  • iPad 2 32 GB WiFi - $302
  • iPad 2 64 GB WiFi - $320
  • iPad 2 16 GB WiFi + AT&T 3G - $302 (Verizon: $278)
  • iPad 2 32 GB WiFi + AT&T 3G - $325 (Verizon: $300)
  • iPad 2 64 GB WiFi + AT&T 3G - $387 (Verizon: $340)

Editor's note: Alas, my 16 GB iPad 2 has taken the biggest hit.cm

Rumor Roundup

DigiTimes: Apple Likely to Use Slim Bezel Displays in 7.85" iPad

DigiTimes' Siu Han and Steve Shen reports that according to sources in the upstream supply chain, Apple is expected to adopt slim bezel displays for 7.85" iPads rumored to be coming later this year, in order to increase the viewing area of the compact tablets, and that while 7.85" iPads may have Retina displays, it is likely to use IPS/FFS panels from LG Display and probably AU Optronics, and be sold at likely price points in the $249-$299 Range

Han and Shen also note that Samsung is expected to launch its next generation 7" and 10.1" Galaxy Tab tablet PCs soon.

Samsung Official Confirms 7.85" iPad Coming

The Korea Times' Kim Yoo-chul reports that Apple is planning to buy as much as a record $11 billion worth of parts from Samsung Electronics this year. That's according to a Samsung official, who preferred to remain anonymous, noting that while "The amount of the current contract is around $9.7 billion," the amount may go up to $11 billion, depending on demand for Apple products, and is expected to increase until at least 2014 under the terms of the current contract between the two companies. The official added that Apple products' popularity lines Samsung's pockets as well. Samsung makes the A5X CPUs, and Samsung's QXGA panel is used in the third-generation iPad. Apple bought $7.8 billion worth of components from Samsung in 2011. including displays, mobile application processors (APs), NAND flash chips. and mobile DRAMs - making it Samsung's single biggest customer as well as its patent litigation nemesis.

Frenemies indeed. Yoo-chul cites Samsung's memory unit boss Jun Dong-soo commenting recently: "We don't see any negative impact on the partnership with Apple because of the legal issues.''

The unnamed official also revealed what appears to be insider confirmation that a smaller, 7.85" iPad is a go for later this year, cited commenting that "The contract is expected to rise to $11 billion by the end of this year, as Apple is planning to release a smaller iPad, probably with a 7.85-inch screen, and to sell more of its MacBook Air PCs using Samsung's faster solid state drive (SSD) storage."

The Competition

Windows 8 Could Threaten the iPad's Dominance

PR: Apple's announcement of their new third-generation iPad with available 4G support is expected to be another major market success, begging the question of whether there will ever be any real tablet computer competition for Apple. The answer may be at hand with the coming release of Windows 8.

While most new devices don't make the cut, Microsoft's new Windows 8 is said to be the closest rival to the newest iPad - and may actually beat the iPad in some ways, according to tech expert Karl Volkman of SRV Network, Inc., who offers his insight into the matter by highlighting three key features of Windows 8:

  1. Windows 8 is more customizable: The technology lets you personalize tools and tiles on the Start screen by moving and naming them. You can also save your favorite websites and tools to the screen, making it more personal to you.
  2. Internet Explorer 10 is the fastest Internet browser: Not only does this mean you can upload your favorite websites in just seconds; but also, you can easily click out of unused sites faster. Internet Explorer 10 is proven to be the fastest on the market, says Volkman.
  3. Windows 8 can hold more devices: With the Devices function, Windows 8 makes it easier to access multiple files and add-ons in a single domain. You can add as many devices as you want at any given time.

SRV Network Inc. is a Microsoft Gold Certified partner that offers a variety of IT services, including a variety of flexible service packages ranging from as-needed technical help to intensive, regular on-site work. They specialize in Network Design and Implementation, Network Maintenance and Monitoring, Disaster Recovery and Prevention and IP Telephony.

Publisher's note: HP couldn't compete with the iPad using webOS on its own hardware, and RIM fared almost as poorly with its tablet. Only one Android tablet is selling well, and Amazon.com is rumored to lose money on every Kindle Fire it sells. How Microsoft expects to succeed making a dent with Windows 8 on tablets when all the competition either has its own OS or is using a free one is beyond me. dk

Apps & Services

Character Writer, a Special Character Text Editor for iPad

PR: App Sublime has introduced Character Writer 1.0, its elegant new word processor app developed exclusively for the iPad. Character Writer seamlessly offers custom keyboards alongside the standard onscreen keyboard, giving users quick access to over 500 special characters and symbols while they type.

In addition to providing an efficient means of working with nonstandard characters, Character Writer includes many great features that make it a truly excellent text editor, as well as many subtle ones that assist a writer's workflow. Features Include:

Character WriterEasy Access to Hundreds of Special Characters:

  • Full upper and lower case Greek alphabet
  • Math Symbols & Digits
  • Pictographs
  • Letter like symbols
  • Many more

Many Document Export Options:

  • Copy Text
  • Email as Text
  • Email as Attachment
  • Send to iTunes
  • Print
  • Tweet
  • Open In...

Eliminate Distractions:

  • Dismiss the toolbar and status bar to really focus on the task at hand

Customisable Look and Feel:

  • Adjust text size
  • Change a font
  • Select a theme from Dark, Light, Grey, Night & Sepia

Gestures:

  • Pinch-in/Pinch-out to quickly resize text
  • Swipe off the edge of the screen (either left or right) to initiate the undo procedure
  • Swipe from off the edge onto the screen (either left or right) to initiate the redo procedure

Other Handy Features:

  • Character and word count
  • Sort your documents by Title, Date Created, Date Last Modified and Word Count
  • Arrow keys to precisely control cursor placement
  • Tab key

Character Writer has been a long time in development and was born out of the frustration normally produced by attempting to compose technical reports on the iPad - often requiring special characters to be copied and pasted individually from a webpage.

Device Requirements:

  • Compatible with iPad
  • iOS 4.3 or above
  • 1.3 MB

Beginning March 13, 2012, Character Writer 1.0 will be available for a short time at an introductory price of $3.99 (or equivalent amount in other currencies). Available worldwide, exclusively through the iTunes App Store in the Productivity category.

Accessories

Italian Designers Reinvent the Handsfree iPad Stand: The ARM

The ARM iPad standPR: The iPad-ready ARM stand, especially designed to be used in bed, is claimed to be the most versatile and innovative iPad stand on the market, and is available for preorder on kickstarter.com.

The ARM has been designed having in mind everyone who needs to use the iPad handsfree (not to mention its utility for people with disabilities or forced bed-rest for prolonged periods).

The ARM iPad standThe ARM designers have spent 10 months perfecting and reengineering, redesigning, and prototyping to make the ARM as simple and functional as ever - with the reliability, the proper look, and necessary ergonomics to match Apple devices.

The ARM iPad standThe ARM is engineered and manufactured from premium material: made of ultra high grade laser-cut and CNC machined aluminum. The stand is totally adjustable using positioning hinges strong enough to hold and keep the iPad in any desired position.

The ergonomics are provided of your iPad being just in front of your eyes with no distractions when working or studying. The ARM's length is calculated and tested for the maximum human sight comfort when watching the tablet screen, in bed as on the desk.

The ARM will be machined and assembled in USA. The project is currently funding on kickstarter.com and raising funds to get it into production.

HEX Expands iPad Offering with Code Folio Case

Code Folio for iPadPR: On the heels of last week's iPad announcement, HEX has debuted its initial offering for Apple's newest tablet, the Code Folio for iPad. The folio, which is also compatible with the iPad 2, offers consumers a case that brings glamour to the gadget and substance to style, and reflects the brand's roots of merging design with tech functionality.

"The Code Folio for iPad is a natural progression for our product offering, allowing us to apply the design features that HEX fans love about our current Code Wallet for the iPhone 4/4S and apply them to the tablet category," says Dan Maravilla, vice president of HEX. "Key elements include a super-slim profile, high quality materials and custom features that make the iPad user experience more comfortable and convenient."

The Code Folio was designed to enhance the iPad's capabilities as a standalone device - to see it in action, check out this video:


Other key features and benefits of the folio include:

  • Fit - The folio's custom molded soft-touch bed fits both the new iPad and iPad 2 perfectly and securely
  • Going Beyond Protection - While the folio improves protection from accidental bumps and drops, the case is super functional, offering two document pockets, card slots and a pen holder, because yes, sometimes you still need a pen
  • Viewing - The built-in hinge feature and molded stops allow for multiple viewing angles of the screen
  • Sophisticated Finish - The folio is made of high-quality genuine leather and comes in three classic colors: black, British Tan and red
  • Clean Lines - The Code Folio is designed with a clean and slim profile to fit maximum functionality into a minimal size

The Code Folio for iPad is available for preorder on ShopHEX.com for $79.95 with expected delivery beginning April 2.

Belkin Launches New Keyboard Case and Accessories for the New iPad

PR: Belkin has unveiled a line of accessories designed for the new iPad, including a redesign of its award-winning keyboard case, ultra-lightweight travel folios, and folios designed specifically for watching videos.

"Our designs are built specifically to enhance the way people use the new iPad which today means for anything and everything without sacrificing personal style," says Patrick Sullivan, director of product management at Belkin. "By fusing both style and personality into a group of extremely functional cases and folios, we have a collection that offers something for everyone."

The redesigned YourType Folio + Keyboard combines the best of Belkin's all-in-one Bluetooth keyboard and folio solution with a sleeker, slimmer package. The removable keyboard is designed for maximum convenience, but also offers superior typing accuracy, an optimal tactile response, and a more comfortable, computer-like feel.

YourType Folio + KeyboardYourType Folio + Keyboard (F5L114) $99.99

  • Sleek and slim bifold folio design with removable keyboard for maximum flexibility and portability
  • TruType keys for a faster, more comfortable, more efficient typing experience
  • Function-specific keys to perform tasks easily
  • Adjustable angles for viewing and typing
  • Bluetooth connection avoids messy cables
  • Protective corners hold new iPad securely in place
  • Hidden auto-awake magnets wake up iPad by opening cover
  • Available in Black/Black and Black/Red

Cinema Stripe Folio with StandCinema Stripe Folio with Stand (F8N753) $49.99

  • Adjustable angles for viewing and typing
  • Protective corners hold new iPad securely in place
  • Hidden auto-awake magnets wake up iPad by opening cover
  • Magnetic closure tab folds away when not in use
  • Available in Blacktop/Gravel, Pink/Gravel/White, and Indigo/Gravel/Overcast

Cinema Dot Folio with StandCinema Dot Folio with Stand (F8N773) $49.99

  • Adjustable angles for viewing and typing
  • Protective corners hold new iPad securely in place
  • Hidden auto-awake magnets wake up iPad by opening cover
  • Magnetic closure tab folds away when not in use
  • Perforated exterior dot design for pop of color
  • Available in Blacktop/Gravel, Blacktop/Magnetic, and Gravel/Overcast

Cinema Leather Folio with Stand (F8N757) $59.99

  • Sleek design in genuine leather
  • Portrait and landscape viewing with multiple angle functionality
  • Protective corners hold new iPad securely in place
  • Hidden auto-awake magnets wake up iPad by opening cover
  • Magnetic closure tab folds away when not in use
  • Available in Blacktop/Gravel, Red Carpet/Gravel, and Brown/Tan

Cinema Leather Folio (F8N756) $54.99

  • Sleek design in genuine leather
  • Portrait and landscape viewing with multiple angle functionality
  • Protective corners hold new iPad securely in place
  • Magnetic closure tab folds away when not in use
  • Available in Blacktop/Gravel, Red Carpet/Gravel, and Brown/Tan

Cinema Folio with Stand (F8N772) $49.99

  • Portrait and landscape viewing with multiple angle functionality
  • Protective corners hold device securely in place
  • Hidden auto-awake magnets wake up new iPad by opening cover
  • Magnetic closure tab folds away when not in use
  • Available in Blacktop, Blacktop/Ruby, Blacktop/Indigo

Storage Folio with Stand (F8N747) $39.99

  • Expandable storage pocket for accessories
  • Trifold cover design converts from ideal viewing angle to ideal typing angle in one simple motion
  • Protective corners hold new iPad securely in place
  • Soft inner lining and elastic strap keeps folio closed and your screen protected
  • Available in Blacktop/Overcast, Ruby/Blacktop, and Magnetic/Fountain Blue

Pro Color Duo Tri-Fold Folio with Stand (F8N784) $39.99

  • Trifold cover design converts from ideal viewing angle to ideal typing angle in one simple motion
  • Protective corners hold new iPad securely in place
  • Hidden auto-awake magnets wake up iPad by opening cover
  • Soft inner lining and elastic strap keeps folio closed and your screen protected
  • Available in Blacktop/Overcast, Gravel/Blacktop/Red Carpet, Magnetic/Fountain Blue

Pro Tri-Fold Folio with StandPro Tri-Fold Folio with Stand (F8N755) $34.99

  • Trifold cover design converts from ideal viewing angle to ideal typing angle in one simple motion
  • Protective corners hold new iPad securely in place
  • Hidden auto-awake magnets wake up iPad by opening cover
  • Soft inner lining and elastic strap keeps folio closed and your screen protected
  • Available in Blacktop/Gravel, Red Carpet/Gravel, and Brown/Tan

Tri-Fold Folio with Stand (F8N758) $29.99

  • Trifold cover design converts from ideal viewing angle to ideal typing angle in one simple motion
  • Protective corners hold new iPad securely in place
  • Soft inner lining and elastic strap keeps folio closed and your screen protected
  • Available in Blacktop/Gravel and Magnetic/Fountain Blue

Smooth Bi-Fold Folio (F8N771) $29.99

  • Sleek, classic bifold design with soft brushed finish
  • Soft inner lining and elastic strap keeps folio closed and your screen protected
  • Available in Blacktop/Gravel

Bi-Fold FolioBi-Fold Folio (F8N770) $24.99

  • Classic bifold design with slim profile
  • Soft inner lining and elastic strap keeps folio closed and your screen protected
  • Available in Blacktop/Gravel

Snap Shield (F8N744) $29.99

  • Smart Cover compatible
  • Thin, durable plastic shell for back protection; soft touch finish for better grip
  • Ultrathin and lightweight for protection without bulk
  • Available in Smoke, Clear, Red, Green, Pink, and Navy

Snap Shield SecureSnap Shield Secure (F8N745) $34.99

  • Smart Cover compatible
  • Integrated steel strip holds magnetic Smart Cover in place when opened
  • Thin, durable plastic shell for back protection; soft touch finish for better grip
  • Ultrathin and lightweight for protection without bulk
  • Available in Smoke, Clear, Red, Green, Pink, and Navy

Belkin accessories for the new iPad will be available online at Belkin.com and at select retailers worldwide in March.

Kensington Introduces 4 New Keyboard Case Accessories for Tablets

PR: Kensington Computer Products Group has announced four new products designed to enhance tablet use. Whether you have an iPad, Android, or Windows 7 tablet, Kensington has accessories to keep your device of choice protected while also keeping you connected wherever you go.

Demand for tablets continues to skyrocket. A recent poll from inMobi found 29% of US respondents planing to buy the new iPad, with 54% of that group having never owned a tablet. Research from Gartner projects that 214 million tablets are expected to be deployed by 2014.

"We pride ourselves on designing products that aren't limited to a 'one-size fits all' approach to accessorizing personal technology," says Kensington Senior Global Product Manager Juan Rodriguez. "With so many different tablet choices flooding the market, there is a huge demand for accessories tailored to enhance whatever type of technology that consumers prefer to fit their individual lifestyle."

Kensington KeyFolio Expert Multi Angle Folio & Keyboard for 2012 iPadKensington KeyFolioª Expert Multi Angle Folio & Keyboard for 2012 iPad (K39531US; SRP $109.99)

The Kensington KeyFolio Expert is a productivity on-the-go companion for the new iPad to create content anywhere. The multi angle folio adjusts from a low-angle to working comfortably while on your lap. The secured frame holds your new iPad in place when in use or in transit. The durable and light folio with integrated magnets smartly adjusts to multiple angles and snaps closed with microfiber interior to protect your tablet from wear and scratches. The one-touch pairing Bluetooth keyboard delivers seamless operation.

  • Tactile keyboard with high-performance keys optimized for touch typist
  • Compact and light folio with magnetic closure folds flat for in-case use
  • Microfiber interior protects tablet from wear and scratches

Watch the Kensington KeyFolio Expert Multi Angle Folio & Keyboard for new iPad product video.


Kensington KeyFolio Expert Multi Angle Folio & Keyboard for Android and Windows 7 Tablet (K39532US; SRP $109.99)

Kensington KeyFolio Expert Multi Angle Folio & Keyboard for Android and Windows 7 TabletThe Kensington KeyFolio Expert is a productivity on-the-go companion for Android and Windows 7 tablets to create content anywhere. The multi-angle folio adjusts from a low angle to enable working comfortably while on your lap. The unique multi-suction grip pad allows maximum flexibility with forward and backward compatibility and supports landscape or portrait viewing. The durable and light folio with integrated magnets smartly adjusts to multiple angles and snaps closed with microfiber interior to protect your tablet from wear and scratches. The one-touch pairing Bluetooth keyboard delivers seamless operation.

  • Micro-Suction technology allows universal compatibility with Android and Windows 7 tablets
  • Tactile keyboard with high-performance keys optimized for touch typist
  • Compact and light folio with magnetic closure folds flat for in-case use

Watch the Kensington KeyFolio Expert Multi Angle Folio & Keyboard for all generations of iPad and Android and Windows 7 tablets product video.


Kensington KeyFolio Expert Multi Angle Folio & Keyboard for new iPad, iPad 2, and iPad (K39561US; SRP $109.99)

Kensington KeyFolio Expert Multi Angle Folio & Keyboard for all iPadsThe Kensington KeyFolio Expert is a productivity on-the-go companion for new iPad, iPad 2 and iPad to create content anywhere. The multi-angle folio adjusts from a low angle to enable working comfortably while on your lap. The unique multi-suction grip pad allows maximum flexibility with forward and backward compatibility and supports landscape or portrait viewing. The durable and light folio with integrated magnets smartly adjusts to multiple angles and snaps closed with microfiber interior to protect your tablet from wear and scratches. The one-touch pairing Bluetooth keyboard delivers seamless operation.

  • Micro-Suction technology allows backward and forward compatibility all iPad generations
  • Tactile keyboard with high-performance keys optimized for touch typist
  • Compact and light folio with magnetic closure folds flat for in-case use

Kensington KeyStand Compact Keyboard and Stand for new iPad, iPad 2 and iPad (K39533US; SRP $79.99)

Kensington KeyStand Compact Keyboard and Stand for all iPadsThe Kensington KeyStand is a productivity on-the-go companion for new iPad, iPad 2 and iPad. The slim and adaptable stand works in either portrait or landscape mode to create content anywhere. It allows maximum flexibility with forward and backward compatibility. The compact and light folio with magnetic closure packs tight for travel while the microfiber interior protects your tablet from wear and scratches. And the one-touch pairing Bluetooth keyboard delivers seamless productivity.

  • Tactile keyboard with high-performance keys optimized for touch typist
  • Easy port access to all iPad controls and 30-pin connector

These Kensington products are currently available for preorder at Kensington.com, Amazon.com, and major resellers.

Kensington Releases Array of Keyboard Cases and Other Accessories for New iPad

PR: Kensington has announced that eleven of its products are ready for use with Apple's new third-generation tablet, available for purchase online at Kensington.com and Amazon.com.

Kensington's line of new iPad-ready products includes chargers and keyboard cases, folios, stands, and styluses.

Kensington KeyFolio Pro 2 Removable Keyboard, Case & Stand for new iPadKensington KeyFolio Pro 2 Removable Keyboard, Case & Stand for new iPad & iPad 2

The Kensington KeyFolio Pro 2 provides a high-performance removable keyboard optimized for the touch typist. Built-in Bluetooth technology delivers wireless operation and one button setup. A secured Velcro fastener ensures tablet vertical stability with viewing angels from 70 to 20 degrees. This lightweight 3-in-1 design is optimized for travel and in-case use plus protects your iPad from wear and scratches.

(K39512US; $99.99)

Kensington KeyFolio Pro Performance Keyboard Case for new iPadKensington KeyFolio Pro Performance Keyboard Case for new iPad & iPad 2

The Kensington KeyFolio Pro provides a high-performance keyboard optimized for the touch typist. Built-in Bluetooth technology delivers wireless operation and one button setup. A multi position stand holds your iPad in place while the rotatable frame offers landscape and portrait use. Optimized for travel and in-case use, this lightweight and compact design protects your iPad from wear and scratches. Camera openings allows for front and back camera use.

(K39357US; $99.99)

Kensington KeyFolio Bluetooth Keyboard Case for new iPad, iPad 2 & iPadKensington KeyFolio Bluetooth Keyboard Case for new iPad, iPad 2 & iPad

The Kensington KeyFolio Bluetooth keyboard case is easy to setup with tactile rubberized and spill-proof keys. The durable case protects the edges of your iPad from wear and scratches and includes a camera opening for FaceTime use. An adjustable stand offers multiple positions for viewing in landscape mode and the compact, lightweight design is optimized for travel.

(K39336US; $99.99)

Kensington Folio Case for new iPad & iPad 2Kensington Folio Case for new iPad & iPad 2

Protect your iPad while also gaining a handsfree stand with the Kensington Folio Case for iPad. The adjustable stand makes it easy to watch videos, surf the web and more.

(K39397WW Black or K39511WW Brown; SRP $39.99)

Kensington Protective Back Covers for new iPad & iPad 2

Kensington Protective Back Covers for new iPad & iPad 2The Kensington Protective Back Cover brings an additional layer of protection for your iPad without losing Apple Smart Cover functionality. This perfect combination of design and functionality wraps the back of your iPad in ultra thin rubber to prevent scratches, provide greater grip and better contact with a flat surface in landscape mode.

(K39352US Black, K39353US White, or K39354US Translucent; $19.99)

Kensington AbsolutePower Laptop, Phone, Tablet ChargerKensington AbsolutePowerª Laptop, Phone, Tablet Charger

The Charger provides 100 watts of power to charge your laptop and two USB devices simultaneously - triple charging guaranteed. A perfect secondary or replacement charger is the smallest, lightest, most powerful charger in its class. It is compatible with top-selling laptops and the two built-in USB ports offer 2.1 Amp capability for charging tablets and smartphones.

(K38080US; SRP $119.99)

Kensington Virtuosoª Signature Stylus & Pen

Kensington Virtuoso Signature Stylus & PenThe Kensington Virtuoso Signature Stylus and Pen is an ultra-convenient 2-in-1 solution to create, annotate and capture your ideas wherever inspiration hits. The responsive touch tip of the stylus allows content to flow smoothly on your tablet. With just a single twist, the Virtuoso comfortably transforms into a built-in ballpoint pen for easy and precise scripting on other surfaces.

(K39545WW Silver or K39544WW Black; SRP $29.99)

BodyGuardz Reveals Accessories Designed for Newly Unveiled Third-Generation iPad

BodyGuardz Garrison iPad casePR: BodyGuardz, provider of gadget protection products and other consumer electronics accessories, has announced availability of a new line of accessories for the third-generation iPad, including a new folio case, The Garrison.

Professionals and commuters that heavily rely on their tablets need an accessory that provides unmatched protection as well as a chic look, and The Garrison offers just that

The Garrison is a custom-designed folio case with bifold screen cover and anti-scratch microfiber lining. The case includes a wake/sleep function and an interlocking strap that increases protection and supports the new iPad in task and cinema modes. Additionally, the included HDTM Antiglare/Anti-fingerprint ScreenGuardz provides screen protection when the case is opened, while still allowing users to experience the new iPads superior Retina display.

"Professionals and commuters that heavily rely on their tablets need an accessory that provides unmatched protection as well as a chic look, and The Garrison offers just that," says Kirk Feller, BodyGuardz CEO and President.

Garrison Specs

  • Allows full access to screen, controls, and ports
  • Includes HD Antiglare / Anti-fingerprint screen protector
  • Bifold screen cover with wake / sleep function
  • Sleep / Wake Feature
  • Made with premium materials

BodyGuardz also offers the following accessories for the new iPad and a variety of other devices:

  • clear skins Full-body films made from BodyGuardz' UltraTough Clear scratch-proof film. (MSRP: $29.95)
  • ScreenGuardz Screen protection made from either the UltraTough Clear or HD Antiglare films. (MSRP: $15.95 each)
  • Carbon Fiber armor Scratch-resistant film that adds a textured carbon fiber pattern. Available in red, white and black. Comes with an HD Antiglare ScreenGuardz. (MSRP: $29.95)
  • Universal Tablet Sleeve Lightweight protection that features a raised-brick design and soft interior to shield the tablets display and body. (MSRP: $24.95)
  • earjax Full line of high-definition earphones. (MSRP: $19.95 - 99.95)
  • The Garrison folio case is available for the new iPad (MSRP: $49.95), as well as the Kindle Fire (MSRP: $39.95) and iPad 2 (MSRP: $49.95)

Marware Shipping New Encore Cases for the New iPad

Marware CEO Hybrid case for new iPadPR: Marware, Inc. is now shipping four new cases in select colors for the new iPad as part of its Encore line: the CEO Hybrid, EcoVue, MicroShell Folio and MicroShell. The all-new Encore line offers the best-selling previous generation Marware iPad cases updated for the new iPad, and follow Marware's solutions-oriented approach towards designing products that enhance the user experience through innovation and multi-functionality. All four Encore cases are now available.

Marware EcoVue Case for New iPadMarware's Director of Marketing Ronnie Khadaran says: "We're thrilled that our cases for the new iPad are now shipping. It means a lot to our customers to receive their new Marware case before they get their device."

Marware MicroShell Folio for new iPadThe CEO Hybrid is available in five colors: carbon fiber, black, red, brown, and pink. The EcoVue is available in three colors: black, brown and red. The MicroShell Folio is available in two colors: black and silver. The MicroShell is available in four colors: black, silver, red and purple. The black colors for the EcoVue, MicroShell and MicroShell Folio are now shipping; the carbon fiber color of the CEO Hybrid is also now shipping. The color options for all four cases are scheduled to ship in April.

Marware MicroShell for new iPadPricing:

  • CEO Hybrid Case for The new iPad - $49.99
  • EcoVue iPad Case for The new iPad - $54.99
  • MicroShell Folio Case for The new iPad - $59.99
  • MicroShell iPad Case for The new iPad - $34.99

UNIEA Releases Brand New Cases for the New iPad

PR: Universal Electronic Accessories (UNIEA) has announced the release of a full line of new New iPad cases, directly on the heels of Apple's landmark product launch Wednesday. UNIEA's new New iPad cases span three separate product lines and offer new users a wide selection of styles and designs that fit virtually every need and user style.

UNIEA U-Suit Folio Premium New iPad Case

UNIEA U-Suit Folio Premium New iPad CaseFrom UNIEA's Classic line, the U-Suit Folio Premium has long since been the company's most popular case design, having offered versions of this case for MacBooks, iPods, iPhones, and iPads. The new U-Suit Folio Premium for the New iPad offers the same rich leather appointments, innovative flip-open folio cover that doubles as a fold-up stand, a snug fit, custom cutouts for all ports and buttons, and an embossed UNIEA logo. The new U-Suit Folio Premium is specifically designed to fit the new specs and dimensions of the New iPad.

UNIEA Rebelution Straightedge + Rebelution Skidboard

The UNIEA Rebelution Skidboard New iPad folio case puts a minimalist, durable case around the New iPad for stylish protection against a daily routine that moves at breakneck speed. ABS plastic and muted nylon makes lends an understated look, while the rounded, reinforced edges and secure fastener keeps the folio cover securely in place. The folio adds an unmatched level of protection to your iPads screen, and doubles as a versatile folding stand so that you can put your iPad in the most ergonomic position for typing, watching videos, and more. And for as tough as the Skidboard is on the outside, a soft, velvet style interior lining wont ever scratch the iPad. Custom cutouts give access to the dock, buttons, and camera sensor while providing maximum coverage and protection.

But for those who love the look and feel of the iPad and really don't want to ruin its vibe with a big, bulky case, then the Straitedge on UNIEA's Rebelution line offers a unique alternative. The Straitedge offers just the bare minimum of protection and features for the New iPad while keeping it slim, sharp, and stylin'. A tough ABS plastic shell with nylon appointments snaps snugly on the back of your iPad, protecting its rear from scratches, dings, and drops, while a fold-out kick stand lets you set up your iPad for ideal typing and video watching. The edgy black design of the Straightedge gives full access to the camera, buttons, and dock, and really shows off the personal style of the user, while still retaining the look and feel of the iPad on the front.

Rebelution StreetArt, Dot Series, and Deluxe Series New iPad Back Covers

UNIEA's Back Covers for the New iPad are a fun, unique way of transforming the look of the New iPad while giving it just the right amount of protection it needs in just the right place. UNIEA's New iPad back covers are constructed of durable polycarbonate plastic and feature a unique IMD process that ensures the graphics remain fresh-looking and scratch-free. The Back Cover is designed to snap securely onto the back of the New iPad, and features precision cutouts for the iPads dock, buttons, and camera sensor.

The back cover will come in a variety of different designs, including a StreetArt, Dot Series, and Deluxe series set of designs.

All of these new New iPad case options are available at uniea.com and will be making their rounds throughout the tech media for review as the New iPad is released.

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