iNews Review

iPad Satisfaction Growth Defies Skeptics, Two Auto Buyer Apps, Waterproof DryCase, and More

This Week's iPad, iPhone, iPod, and Apple TV News

Compiled by Charles Moore and edited by Dan Knight - 2011.07.15

Mac notebook and other portable computing is covered in The 'Book Review, and general Mac news is in Mac News Review.

All prices are in US dollars unless otherwise noted.

News, Reviews, & Opinion

Apps & Services

Accessories

Presentation & Protection

iPod Deals

These price trackers are updated every month.

News, Reviews, & Opinion

iPad Defies Skeptics, User Satisfaction Still Increasing

PR: Since its launch in April last year, Apple's iPad tablet has confounded skeptics and set a high bar for would-be competitors now introducing their own tablets.

An internationally recognized authority on media tablets and e-readers from the University of Missouri finds that iPad owners are reporting exceptionally high levels of satisfaction - and user satisfaction appears to increase the longer they use the device.

Roger Fidler, program director for digital publishing at the Reynolds Journalism Institute at the University of Missouri, has been conducting surveys of iPad users since last fall to gain insights into how iPad owners use the devices in their daily lives and how the iPad may influence journalism and news consumption. Fidler says he's surprised by the high levels of user satisfaction.

"It's unusual for new technology devices," Fidler said. "In most cases, satisfaction tends to drop off significantly after about 13 weeks. That clearly is not the trend with the iPad."

Fidler found in his first survey last fall that 94% of the 1,600 respondents were either very satisfied or somewhat satisfied with their iPad. In his follow-up survey this spring, nearly 70% of the 561 owners who responded said they were even more satisfied than they were last fall.

"While the iPad is designed for consuming all kinds of media, it has become clear that leisure reading of news and features is very popular with owners," Fidler said. "The iPad's ultra-thin, lightweight nearly magazine-size screen is more conducive for reading than laptop computers and other mobile devices. The screen size seems to be one of the main reasons for its sustained user satisfaction."

Fidler also found that a majority of owners prefer to use their iPads at home during the evening hours while relaxing in an easy chair or on a couch. (Publisher's note: See iPad Shows Unique Usage Patterns Compared to Other Platforms in last week's iNews Review for more on iPad usage patterns. dk)

Fidler is currently working on another survey for this summer that will gauge satisfaction with all tablets now on the market. Results of that survey will be available in the fall.

The Donald W. Reynolds Journalism Institute works with citizens, journalists and researchers to strengthen democracy through better journalism. RJI seeks out the most exciting new ideas, tests them with real-world experiments, uses social science research to assess their effectiveness and delivers solutions that citizens and journalists can put to use in their own communities.

Mobile Video in the Workplace Leads to Employees Gone Wild

PR: US adults believe others' top uses of mobile devices while at work (instead of using a work computer) include looking for a new job and online dating, and among the most popular ways US adults think others sneak peeks at mobile devices during work meetings is to hide them under the table or in a notebook, according to Qumu, which has announced findings of its June 2011 survey of 2,510 Americans aged 18 and older, conducted online by Harris Interactive. The survey found that a majority of online Americans (64%) are watching online videos, and men are significantly more likely than women to say they have ever watched any kind of online video while at work (53% vs. 34%, respectively). But while 17% of all online Americans have watched online company videos at work, that's not all they admit to watching. The most popular choice was news clips (25%), followed by viral videos (15%), videos posted on social networking sites (12%), sports events/sports clips (11%), television shows (9%), full length feature films (4%) and other online videos (3%).

A majority (61%) of online Americans agree that companies should allow employees to use whatever mobile device they choose for work related tasks, like reading email and viewing company videos, which introduces a number of challenges to the networks of American companies, since a 90 second video clip is 700 times larger than the average email and there are over 30 combinations of video formats to support for mobile devices. However, only 9% of online Americans believe employees are very aware of what kind of effects watching online videos on their mobile devices at work have may have on the speed and bandwidth of their company's wireless Internet network (if that is how the online content is being accessed). Half of online Americans (50%) think employees are at least somewhat aware of these effects of online video in the workplace.

In fact, it seems having mobile devices has made online Americans think that people take risks with what they do online (on their mobile device). Almost three out of four online Americans (74%) believe with mobile devices, people will do things they would not normally do on their work computer. Those activities include:

  • 52% - Look for another primary job
  • 47% - Visit an online dating website
  • 46% - Look for a side job
  • 37% - Research embarrassing illness/condition
  • 33% - Shop for lingerie/underwear
  • 20% - Investigate plastic surgery options

A majority of online Americans (63%) believe that during work meetings, people sneak-a-peek at their mobile device. The favored methods online Americans believe that others use to catch a glimpse of what was on their handheld included:

  • 47% - Hiding their mobile device under the table
  • 42% - Excusing themselves to go to the restroom
  • 35% - Hiding their mobile device in their folders/notebooks/papers
  • 9% - Pretending to tie their shoes
  • 8% - Creating a distraction

On the other hand, 37% of online Americans didn't think sneaking a peek was necessary - they thought people would just look at their mobile devices in plain view.

While corporate leaders may be concerned about employee uses of online video and how it can impact the company's network and productivity, video cannot be shut out. Nearly all online Americans who watch online videos (88%) like something about watching online videos, with a majority of 18-34 year old men (70%) and women (76%) favoring it for its convenience. Online Americans who watch online videos also cited other positive aspects of video including how it is easily shared on social networking sites or email (36%), they are engaging and memorable (25%), they afforded more privacy than watching something on TV (14%) and they made context easier to understand through facial expressions (9%).

To help companies adapt to the challenges posed by video, social media, and mobile use, Qumu announced a technology breakthrough that enables video content to be centrally managed while enabling video to be embedded in virtually any business application, portal or mobile app. The Qumu Video Platform includes both the Video Control Center 6.0 and its sister product VideoNet 2.0. The Qumu Video Platform enables the enterprise to manage, organize and securely distribute live and on-demand video to each desktop and every mobile viewer, such as iPads, iPhones and Android devices.

Qumu knows the future of business depends on video being consumed anytime, anywhere, said Ray Hood, CEO of Qumu. While the results of our survey may seem amusing, we at Qumu don't condone that behavior and we give Enterprises the tools to manage the workforce. Not only can the Enterprise determine what videos employees can watch at work, they can also monitor when vital content like training material and company addresses have been watched. That way, the Enterprise can ensure everyone is on the same page.

To thank the people who ensure video in major companies run dependably and smoothly, Qumu is debuting a video homage to the IT and system administrators. Award-winning video game art director and filmmaker Jerry O'Flaherty imaginatively casts the enterprise as a metaphorical spaceship whose very survival from imminent destruction depends on the quick-thinking of its IT administrator. You can watch the 90-second clip on YouTube.

Apps & Services

Free Dragon Go! App for iPhone: One App Access to Everything on the Mobile Web

Dragon Go!PR: Ever wish there was an easier, faster way to search the mobile Web for the information that matters most to you - without having to wade through all of the irrelevant blue search results?

Say hello to Dragon Go! from Nuance.

Now free on the iTunes App Store, Dragon Go! puts you in control of your personal universe - all with the power of your voice.

Dragon Go! destinationsDragon Go! is a revolutionary direct access mobile application that does much more than listen to what you say. You just say what you want and Dragon Go! not only hears what you say it actually understands what you want, and the dynamic Dragon Carousel delivers you to the best mobile sites offering what you want.

How is this possible? Well, in a word, Dragon Go! is smart! Dragon Go! understands what you want by interpreting how you say it - and once you say it, the program takes you right where you want to go, including:

  • Fandango for movie show times and trailers
  • OpenTable for restaurant reservations
  • ESPN for sports news
  • AccuWeather.com for local weather updates
  • Pandora Internet radio
  • Yelp for local reviews, recommendations

Dragon Go! findDragon Go! restaurantsWith Dragon Go! if you want movie showtimes for theaters near you it will take you directly to Fandango featuring your neighborhood theaters and movies showing. Want recommendations on the best new sushi restaurant in your city ask Dragon Go! and it takes you directly to Yelp to compare reviews. Want to make a restaurant reservation tell Dragon Go! where, when and how many and it takes you straight to OpenTable to confirm your reservation.

Let's say you've got a hankering for Mexican food tonight. Just open up the app and say Mexican food near me, and Dragon Go! will deliver you to Yelp for the best local Mexican restaurant reviews.

Dragon Go! weatherAnd once you've made up your mind, the Dragon Carousel lets you slide on over to the OpenTable tab to make a reservation.

Worried about getting lost on your way? With Dragon Go! you can scroll over to the Maps tab to get driving directions.

Dragon Go! musicAnd if you happen upon something that really catches your eye, you can share your Dragon Go! results via email, text messages, Facebook, and Twitter with Dragon Go!'s convenient and easy-to-use popup sharing toolbar.

Dragon Go! can be downloaded from the iTunes store absolutely free.

To see Dragon Go! live and in action, check it out on YouTube.

System requirements:

  • Compatible with iPhone 3GS, iPhone 4, iPod touch (3rd generation), iPod touch (4th generation), and iPad.
  • Requires iOS 4.0 or later.

Opera Mini Web Browser 6.0.1 Update

Opera Mini on iPhonePR: Keep Opera Mini handy on your iOS device, especially for those unavoidable times you are on a slow crowded network, away from WiFi or when data roaming. Opera's powerful servers compress data by up to 90% before downloading, so page loads are lightning fast.

Opera Mini's features include:

  • Speed: Up to 6 times faster browsing, especially when on slower or crowded networks
  • Data Savings: Compress up to 90% of data traffic
  • Speed Dial: Get to your favorite Web sites with a single tap
  • Visual Tabs: See all your open Web pages and quickly switch between them
  • Opera Link: Synchronize your bookmarks and Speed Dial with a Desktop PC or other mobile phone

Best of all, it's completely free.

New in Version 6.0.1:

  • Opera Mini on iPad Improved YouTube video integration
  • Added single column view
  • Added Opera Mobile Store icon to Speed Dial list
  • Fixed various font-related issues
  • Fixed various stability issues
  • General bug fixes and improvement

System requirements:

  • Compatible with iPhone, iPod touch, and iPad.
  • Requires iOS 3.0 or later

New Car Research app iMotors.com Goes Mobile with New Car Research and Buying App: Pick the Best Quotes from Local Dealers

PR: iMotors.com, a division of Reply! Inc., has announced the launch of its New Car Research app for the Apple iPad, immediately putting a world of vehicle information at consumers' fingertips. The iMotors app is a car buying tool designed for consumers to research and compare vehicles, as well as get free, competitive quotes from local dealers. Users can use the app to view photos, color options and videos, and access the latest manufacturer rebate and incentive information. The iMotors New Car Research app is free and available for download in the Apple iTunes App Store.

"The iMotors New Car Research app is the ultimate power tool for anyone looking to research or purchase a vehicle," says Payam Zamani, CEO of Reply! Inc. "With an intuitive interface, the iMotors app allows iPad users to easily access research and comparison information and bring it with them when visiting dealerships, helping them get the best price quotes on the car or truck they are about to purchase. And for auto dealers, the iMotors iPad app is just another example of how Reply! is continually innovating to deliver high quality, locally-targeted consumer demand simply and affordably."

iMotors New Car Research app features include:

  • Over one thousand video reviews
  • Multiple pictures of each vehicle
  • Vehicle color options
  • Ability to compare up to four vehicles at a time, including price, body style, miles per gallon (MPG) and much more
  • Rebate Center showing the latest savings, rebates and incentives available from new car manufacturers
  • Access to a full range of information on everything from vehicle features to specs, options, and warranties

Consumers can download the iMotors New Car Research app free.

Automotive App for Canadian Car Buyers

Automotive AppPR: Automotive App exists to give Canadians more power when it comes to the automotive world. This is accomplished by Automotive App giving you the consumer information for New Vehicles, Auto Repair, Test Drives, Industry News, Financial, Vehicle Recalls, Car Wash, and Gas Stations.

With new vehicles, customers often feel powerless around confident dealers. With Automotive App, the customer has an independent source of information, and won't have to depend on a dealer as the only source of information. One customer who used Automotive App had this to say:

Automotive App"I walked into a dealership to look at a particular vehicle and model. The dealer who helped me told me that the model I was looking for didn't exist and instead starting showing me a model that was $7,000 more than what I came into look at. This dealer was even quoting prices on the more expensive model that was $3,000 more than the actual cost. With Automotive App I was able to confront this dealer leaving him speechless, while I drove away to another dealer who had no problem showing me the model I wanted to look at and for the price that Automotive App said it should of been."

Automotive AppIn addition, many manufacturers use Flash for their websites. Flash famously doesn't work on the iPhone, iPad, or iPod Touch; thus you cannot access vehicle and pricing information on your portable device. Automotive App gives you this information, so you can find out information about any new vehicle available in Canada, anywhere you are.

Along with the power of knowing what vehicles are available and what their actual price is (with all available incentives), Automotive App will give you the power to find the perfect vehicle for the right price. No longer will dealers hold all the cards, as Automotive App is by your side and ready to help.

Automotive AppPlus new vehicles aren't the only aspect of the automotive world Automotive App will help you with. As the app also helps with:

  • Auto Repair - You'll know all of the closest mechanic and auto body shops.
  • Test Drive - Automotive App will walk you through various questions you should be asking yourself when test driving a vehicle, giving you a rating on how well the vehicle works for you and the ability to compare results.
  • Vehicle Recalls - Keeping up-to-date with vehicle recalls can be difficult. But with Automotive App once you save your vehicles to the app looking up what recalls have been called is quick and painless. Vehicle Recalls also helps when looking for a used vehicle, as you can quickly find out about any recalls the vehicle you're looking at may have.

For a review of Automotive App by the Globe and Mail's Ted Kritsonis, see There's an AutoApp for That.

All Purpose iPhone LED Light Is Helpful in Any Situation

All Purpose LED LightPR: New York based AppAnnex LLC has announced All Purpose LED Light, which they claim to be the most utilitarian and versatile LED Light in the whole App Store. The application combines several utility applications utilizing the power of the iPhone 4 LED into one convenient package for a single price.

  • Reading Light: Just turn it on and put it in dock or hold it in your hand to read in the dark during power outage or on a camping trip
  • Signal Lamp: Invent your own coded language and communicate with your friends by emitting bursts of bright light of arbitrary length by pushing and holding control button
  • Strobe: Light up the dance floor with a Strobe. Set desired frequency with and enjoy the effect.
  • Morse Code: Morse code encoder and transmitter with easy to use interface. Type in you message and hit transmit button. Your message history is saved.

All this amazing apps make All Purpose LED Light is a trusted companion in any kind of real life situation and a must-have utility app for all the iPhone 4 users.

With this powerful application users will be able to:

  • Use in car emergency
  • Find the lost keys
  • Read the book at night
  • Tell spooky stories in dark
  • Light your way home
  • Survive during the power outage
  • Light Up the dance floor
  • Send a Morse code message
  • Communicate in your own coded language
  • Do the shadow theater

Device requirements:

  • Compatible with iPhone 4
  • Requires iOS 4.3 or later
  • 3.3 MB

All Purpose LED Light 1.0 is 99¢ (equivalent amounts in other currencies) and is available worldwide exclusively through the iTunes App Store in Utilities and Lifestyle categories.

Accessories

Free iGrill App V2 for Wireless Bluetooth Cooking Thermometer

iGrillPR: iDevices, the world's award-winning first wireless grilling/cooking thermometer for iPhone, iPad, and iPod touch via a long-range Bluetooth and App-enabled connection, announced the new iGrill Apron and iGrill App V2.

iGrill Apron Keeps Out the Elements

Designed exclusively for iGrill, the iGrill Apron is a one-of-a-kind silicone skin made especially for iGrill to keep it safe from heat, moisture, food, and the elements for outdoor BBQ-ing and indoor cooking. With iGrill, your food is always perfectly cooked, and now with the iGrill Apron (priced at $19.99) your iGrill is always clean, dry, and protected.

Free iGrill App V2

Available free through the iTunes Store, the new iGrill App V2 perfects the core cooking functionality of the iGrill wireless cooking thermometer, improving the entire user experience. Available for iPhone, iPad, and iPod touch, iGrill App V2 new features include new alarms, graphs, presets, timers, individual probes, and time remaining functions, including:

  • Ability to set alarms for peak temperature or temperature range per probe.
  • Many more included presets for fish, chicken, and meat.
  • Ability to add/edit/remove/rename any presets.
  • Time remaining feature tells you how long until its ready.
  • Range mode shows current temperature and maximum/minimum of the current range.
  • Ability to edit the name of each iGrill probe.
  • A timer tool lets you run single or multiple timers simultaneously.
  • Graph Tool lets you view temperature charted over time.
  • Ability to export graph or CSV file of temperature history via email.
  • Ability to view iGrill manual and iGrill news.
  • Ability to submit a support inquiry via email.
  • Both Fahrenheit and Celsius settings.

"iDevices is thrilled to be releasing both the new iGrill Apron and new iGrill App as we ramp up for the summer grilling season," says company CEO, Christopher Allen Sr. "By simultaneously addressing iGrill's practicality and functionality, we are addressing the wants and desires of our customer. We are always listening for features that our customers want and then integrating them into the iGrill App. This latest update completely transforms the users experience and is just one of many to come over the next few months."

Available through Apple Stores, Frontgate, and iGrill Site

The iGrill Apron is available immediately priced at $19.99 from the iGrill site, and the iGrill App V2 is available for free through the Apple iTunes store.

The iGrill wireless cooking thermometer is available priced at $99.99, through the Apple online store, Apple retail stores across North America, Frontgate print catalogues, and the iGrill site. Available in black or white, iGrill comes with one iGrill probe and display equipped with long-range Bluetooth, useful Apps, and 4 AA batteries. iGrill is the first in a line of products created by iDevices geared towards the Apple lifestyle.

Phone: 1-888-WE-iGRILL(1-888-934-4745).

Presentation & Protection

iLuv ArtStation Dock for iPad, iPhone, and iPod

PR: iLuv Creative Technology, makers of a comprehensive line of accessories for the mobile lifestyle, has introduced the iMM727 ArtStation Stereo Speaker Dock for iPad, iPhone, and iPod. Created for today's iPad users, this innovative new audio dock transforms the iPad (or any Apple mobile device) into a robust, stylish and versatile home entertainment center.

iLuv ArtStation DockThe ArtStation is the most recent addition to iLuv's award winning range of audio docks, all of which are designed to deliver a unique blend of style, functionality and uncompromising sound quality. With a versatile mount that tilts and rotates, the iMM727 ArtStation can complement any room.

Best of all, the ArtStation brings out the full multimedia capabilities of the iPad, delivering an audio experience only made possible by iLuv patent pending jAura sound technology. Enhance the performance of the ArtStation by downloading the iLuv App (free at App Store) and turn your iMM727 into an Internet Radio with over 40,000 stations, an iPod music player, a highly interactive time display and alarm clock, as well as a source for international weather. Yet with all of this versatility, quality and functionality, the ArtStation is value-priced, putting it within reach of virtually all iPad owners.

Over 25 million iPads have already been sold since its launch in April, 2011 and according to research analyst firm, Gartner, Inc., that number will skyrocket to over 45 million by the end of 2011. As iPad users are actively looking for additional ways to maximize their mobile device experience, the iMM727 ArtStation is sure to be a hit.

The iMM727 is slated for availability at select iLuv retailers in early July with a MSRP of $129.99.

Follow on Twitter @iLuv_World, or friend on Facebook at iLuv Creative Technology.

Sound That Carries: Is That Music Coming From Your iPad Case?

PR: iLuv Creative Technology has introduced the iSP210 MusicPac Portable Stereo Speaker Case for iPad and iPad 2. Created for iPad users, this portable speaker system delivers powerful sound while stylishly protecting your iPad or iPad 2, enabling enjoyment of high-quality sound on the go.

MusicPac Portable Stereo Speaker Case"With the phenomenal growth of iPad sales, the iSP210 MusicPac provides a great way for users to get more out of their device," says Pia Chon, marketing director at iLuv. "Our MusicPac allows users to share great sound with their friends or enjoy music on their own - all stylishly integrated into a case which protects the iPad on the go."

The MusicPac is the most recent addition to iLuv's comprehensive line of cases, all of which are designed to deliver a unique blend of style and functionality. The iPad easily slides into the MusicPac and is secured with a zipper closure. With its built-in speaker and convenient external volume and power controls, the iSP210 MusicPac is well-suited for music lovers on the go.

Available in black, pink and blue, the fashion-forward case is compatible with any iPad, tablet or other MP3 player with a 3.5 mm jack. The MusicPac is powered by four AA batteries for maximum portability.

The iSP210 is slated for availability at select iLuv retailers in July with a MSRP of $59.99

Follow on Twitter @iLuv_World, or friend on Facebook at iLuv Creative Technology.

Headquartered in New York, iLuv is a division of jWIN Electronics Corp., a leading consumer electronics company since 1997. All iLuv products are conceived, designed and developed in New York and continue to lead in quality, value, design and innovation.

DryCase Waterproof Phone, Camera, and Music Player Case (Tablet Version Available Too)

DryCasePR: DryCase is a flexible, crystal clear waterproof case that allows complete use of your phone, camera, tablet PC or e-reader while keeping it dry and clean.

DryCase Waterproof iPhone, iPod, iPad, Kindle and Droid Cases

Simply pump out all the air with the easy to use hand pump and the bag will vacuum seal around the contents and become completely waterproof. The air tight seal guarantees that the contents of the bag will stay dry even when submerged underwater. Every DryCase comes with an extreme activity arm band for water sports, and is crystal clear so pictures can be taken through it while using the other side.

DryCase works with Almost Any Portable Electronic Device

The DryCase works as a waterproof Blackberry Case, a waterproof Digital Camera Case, a waterproof Droid case, a waterproof iPod & MP3 Player Case and with many other devices.

Using the DryCase Involves Three Easy Steps

  1. DryCase Slide in your device Twist the clasps outward to open the DryCase, and then simply slide in the device that you would like to protect.
  2. Lock the closure shut Twist the clasps inward to close and lock the DryCase. Position your device how you would like to use it inside the DryCase. When you remove the air creating a vacuum it will secure the device in place.
  3. Pump out all the air Simply squeeze the pump until you have removed all the air and cant pump it any more. After you have removed all the air the DryCase should be tightly sealed around the contents inside and the pump should be completely flat. You can now remove the hand pump and place the safety cap on.

The vacuum seal is similar to that used in the company's medical products that have featured the technique for more than 10 years. If a surgery was to get wet, it might get infected. When used properly with the vacuum intact the device inside the case will stay completely Dry.

DryCaseThe DryCase is claimed to be truly, completely waterproof. The vacuum seal takes all the air out of the case so there is no way that water can enter. There can be no exchange of gas (air) for liquid (water). The vacuum seal also allows full use of your touch screen because it seal flush on the face of the phone.

The DryCase also features a 3-way headphone jack, allowing you to use both stereo headphones and your microphone. This allows you to listen to music or even take calls. You can also hear and talk through the DryCase as long as a little air is left in. It will still be waterproof and can be sealed - there just needs to be a little bit of air for sound waves to travel.

Although the product works great with the iPhone and other smartphones, it will fit almost any sized phone, camera or MP3 player. The DryCase is 4.25" wide (10.8 cm) and 6.5" long (16.5 cm) and will fit almost any phone, camera, or MP3 player.

Should a problem occur, return the DryCase within one year, with your receipt, and they will send you a replacement. The warranty does not include abnormal wear and tear or damage from misuse . When used properly under the vacuum seal your device will remain completely dry. If you purchase a DryCase and you are unsatisfied with it in anyway, you may send back the unused DryCase to us for a refund with in seven days from the date purchased.

Retail Price $39.99

DryCaseWaterproof iPad Case, Waterproof Kindle and Tablet Case

There is also a larger, tablet PC and e-reader version of the DryCase available that allows complete use of your tablet or e-reader while keeping it dry and clean.

Retail Price $59.99

M-Edge Accessories Debuts New Line of Products for iPad 2

PR: M-Edge Accessories has unveiled its newest line of iPad 2 products, available for sale at medgestore.com as well as retail partners including Best Buy, Walmart, and Staples. With innovative takes on their classic book-style jackets as well as new cover designs that give iPad fans up to five viewing and typing angles, M-Edge has redefined versatility, style, and function for tablet users.

"The introduction of the iPad 2 gave the M-Edge creative team the opportunity to flex their design muscles and come up with extraordinary products," comments M-Edge CEO Patrick Mish. "The new line perfectly complements the iPad 2 with elegance, style, and of course, protection."

M-edge iPad 2 Jackets and SleevesiPad 2 Jackets and Sleeves

  • Incline Jacket - $49.99: This versatile, foldable design offers five different landscape stand positions and an innovative mounting system that allows full access to front and rear-facing cameras.
  • Trip Jacket - $49.99: Made of cotton canvas in a variety of eye-popping colors, the Trip can also be folded to offer users five different viewing and typing angles.
  • Back It- $19.99: Intended as a companion for Apple's Smart Cover, this plastic shell snaps onto the back of the iPad 2 to provide complete and inexpensive device protection.
  • GO! Jacket - $44.99: This lightweight jacket comes in a variety of on-trend colors and materials, including crackled black and carbon fiber.
  • Latitude with Theater-Stand - $59.99: This rugged nylon canvas jacket includes an integrated Theater-Stand by ZeroChroma that adjusts from 0 to 90 degrees. The 360 swivel allows the jacket to be used in both portrait and landscape mode.
  • Modular Method Portfolio - $99.99: Perfect for on-the-go professionals, the Method Portfolio includes a plethora of interior pockets for storage of smartphones, papers, and folders. The Portfolio features a snap-in, snap-out iPad sleeve for protection and easy use.
  • Cambridge Jacket -$49.99: This handsome jacket combines leather and cotton canvas with a wool twill interior. Offered in black and brown, the Cambridge lends the iPad a sophisticated look.
  • New Yorker Jacket $49.99: These book-style jackets feature five of The New Yorker's most iconic covers on M-Edge's ultra-slim jacket.
  • Leisure Jacket - $39.99: The Leisure's clear vinyl cover provides superior protection against sand, dirt, and moisture while still allowing full access to iPad's touchscreen.
  • Touring Sleeve- $34.99: This durable neoprene sleeve includes an exterior zipper pocket for storage of extra accessories.
  • Pop Sleeve $29.99: The expandable shape ensures a secure fit for the iPad 2 and interior microfiber helps keep the screen clear of fingerprints.

MyEdge

Look for the lineup of fully customizable iPad 2 jackets available through MyEdge, M-Edge's new design-your-own cover website. iPad fans are able to personalize their jackets with photos, artwork, text or patterns. They can also explore the Style Library and choose from designs by well-known artists, including classic book cover artwork from Out Of Print.

These products, among many others, are available for purchase at medgestore.com, as well as Best Buy, Walmart, and Staples. Customers can visit the website to sign up for e-mail notification of updated launch information, or follow M-Edge on Facebook and Twitter.

M-Edge products are currently available in Best Buy, Target, Walmart, and Staples stores nationwide, as well as select Nordstrom and Radio Shack stores and Amazon.com. M-Edge has been featured in national publications such as InStyle, O, The Oprah Magazine, People, Engadget, Wired, and Cnet.

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