Recycled Computing

$999 MacBook Air Can Cost $1,399

- 2010.10.22

Popularity: LEMLEMLEMLEMLEM

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Like everyone, I don't like to miss Apple product intros, because there's always a "wow" factor in the new tech, and I can never get enough of those black turtleneck shirts. However, I was just a bit disappointed about the latest offerings from the Apple mothership.

2010 11 inch MacBook Air

Yeah, I'd like to take a look at the Apple version of the netbook. But that price tag?

I know, I know, we are all supposed to be privileged laptop and netbook users and be willing to pay that "Apple premium" to buy the best. The $999 price point is sacred to Steve Jobs, and there is no way Apple will build a cheap anything, let alone offer a $500 netbook.

I have sad news, folks. I have no problems updating "old" computers, but the new laptops that Apple is putting out have issues.

First, every road warrior carries a spare battery "just in case" they run out of juice on the road or something happens to the first battery. Well, you have to take off the bottom of the laptop to replace the battery. There are tiny screws involved, and you just know what's going to happen to tiny screws when you are trying to swap batteries "on the go".

Secondly, if you want to have more RAM in your MacBook Air, you have to order it that way from the factory. I don't know if iFixit or anyone else has taken apart a brand new MacBook Air yet, but I bet if you want to do-it-yourself, there would be some tricky soldering involved. So if you want more RAM, that $999 price point just got left behind.

Do you want to put in more internal data storage? You have to have the factory do it for you, but the only way to get a bigger solid-state drive is to order the $1,199 version of the 11" MacBook Air. And, of course, it costs more.

And what about a faster processor? Apple can do that if you buy the $1,199 model.

That original $999 price tag has climbed a bit, hasn't it? Now it will cost you $1,399 to buy an 11.6" MacBook Air with 4 GB of RAM, a 1.6 GHz processor, and a 128 GB drive.

Compare that to the slew of other netbooks out there. And remember, if you plan to hang on to that computer and if you are buying something for the long haul, you have to max out your purchase right now, because you may not be able to upgrade later on.

If it doesn't bother you to buy a new computer every year or so, I suppose it's not an issue for you.

I have to say that I'm disappointed. I'll admit that Apple sets the bar pretty high, but this time it appears that it isn't even trying to exceed it. LEM

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